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Your Email Marketing Isn't Working Because No One Gets Your Emails

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05 Jan 2021

You want to reach new and potential customers. The best way to achieve this goal is to do email marketing. Online marketers use email campaigns to promote their products, update the customers about the change in existing products, and keep them engaged.

Sometimes, the emails don't land into the inbox of the customer. The reason is that advance filters don't allow the emails to deliver successfully. If the same thing happens with you, you need to know the reason behind email deliverability failure before solving the issue. At times, it becomes an issue to identify the core cause of the problem. Some spam blockers can tell you the reasons but not all. So it becomes a difficult task for the marketers to figure out the issue. Due to the limited insight into the email, many marketers could not properly manage their email infrastructure. This is where they need some email service provider agency's assistance, which can help them look into their emails' insights in analytics.

We offer tools at CBT mass email senderthat check the authentication and deliverability issues,tell the click, open, spam, and unsubscribe rate, what has happened to your email in the mailbox of different recipients and what has caused them to land in the spam folder.

Issues that affect the deliverability

The following are the issues that harm the deliverability of emails to the receivers. The problems, along with the solutions, are as under:

Sender reputation problem

The sender you choose to send the emails for your marketing campaign broadly defines the email deliverability's success. The reason is that mailbox providers look for various factors to decide whether to allow emails or block them. Suppose your sender reputation is good. It will have a good impact on the credibility of your email. If your sender is not well-reputed, it will put the reputation of your email at stake.

If you have a good sender, your email will have good placement in the receiver's mailbox.

The main issue with sender reputation is that it continuously fluctuates, and you need to maintain it regularly as a reputation can go down at any time.

You can use the websites Sender Score and SenderBase to check the authenticity of your sender. If you find a lowered reputation at any instant, look for the reasons and try to fix it at its earliest.

Complain about your email

You must regulate your email practices and ensure that your emails do not do anything that may annoy your receiver to the extent that they complain about you. If it happens so, it is dangerous for your email. Complaints show that your practice is not fair, and you should change it. You can minimize complaints against your email from the email marketing practices by removing the people who complained about you from your email list.

Now, you must be thinking about how to identify those who make a complaint against you. The feedback loop service provided to you by CBT helps you identify the emails you sent that landed in the spam folder.

From the information obtained through the feedback loop service, you can extract the recipient's email out of the email list. Sometimes, the mailbox providers don't allow the recipient's email, so you should look for other ways to track the links in the mail body.

You can also get to know which campaign resulted in the most spam emails to help you sort out the issue.

Irrelevant content of the email

Only those recipients open your email who are interested in the content of your email. Supposea lot of your emails are finding space in a spam folder. You must try to find out that if your audience is interested in your content or not. If your recipients find the subject of your email irrelevant, they will mark it spam.

The other case can be that you either send too many emails or too infrequently that they become cold emails.

So, if you face much spam, you need to check the audience and the frequency of sending emails. To reduce the number of complaints, either send your emails to the only audience interested in receiving information about you.

You can also ask your audience for the topics of their interest.

IP blacklisting

Sometimes, what happens is that you receive a lot of complaints regarding your emails, but you fail to figure out the root cause. If you face such a situation, you must look for your IP address if it is blacklisted or not?

CBT provides you tools that scroll through blacklisting to check if your IP is listed or not. If you find your IP blacklisted, sort out the root issue so that you may not face the problem again.

Email authentication

Email authentication is necessary to get allowed on the recipient's mailbox. Mailboxes providers first authenticate the email provider to protect the domain of the recipient from spoofing. This helps to reduce the emails that are getting blocked.

So, your emails are authenticated to stop their landing into the spam filter. If you work with CBT, it will help you authenticate your emails.

Un-warmed IP address

Building a sender's reputation also involves the reputation of IP. If you are using some new IP to send emails, your emails' authenticity would be brought at stake. The mailbox service providers would not find any history to determine the sender's reputation.

So, you need first to build your reputation. The process of building the reputation of an IP address is called "warming up an IP." When you get a new IP, please don't send an email to your complete email list all at once, as it may result in blacklisting your IP.

Final words

If youfind that most of your emails are not being received in the inbox of recipients, look for the issues described above and solve them from the core to improve your email marketing campaign.

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