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Why Are My Emails Going To Spam

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06 Jan 2021

Being a marketer, you must be aware that spamming -sending out undesirableand uninviteddigital messages in a heap, is a crime in many countries such as the USA, Europe, etc. Hence, if your customers reside in those parts of the world, sending them bulk emails can put you in danger! Because you can get sued for it.

When customers discern a business spamming them, they tend to stay out ofits client list. A report by Return Path showed that 20% of all the emails a business sends to its customers end up as spam.Accordingly, if your emails are not aptof ending up in a spam box and yet they are going there, then you need to investigate the rationales behind it. But before that, lets briefly discuss the CAN-SPAM ACT.


CAN-SPAM Act is a law that wasenacted in 2003, that set some criteria for commercial emails. If your emails do not meet the requirements of this act then your business will be charged hefty penalties and all of your emails will solely be directed to spam.

1. You Didn’t Ask Customers Before Mailing Them!

In email marketing, the first and foremost step should be to ask your subscribers whether they’d like to receive your emails or not. New businesses always go for a shortcut and buy a list of email addresses which is nothing more than a waste of time and money, as the people in those lists are oblivious of your brand, and when you send them emails, they are more likely to click the report button. Moreover, you may risk violating the CAN-SPAM act and end up having a penalty of about $16,000 or more.

Taking permission requiresanopt-in form on your site which clearly shows your visitor's subscription to your email list. Plus, never add addresses to your list which you have got from various business cards at conferences. You may assume that they will like your emails, but do not take the risk!

2. You Have Low Open/Read Rates:

Your emails are at elevated risk of getting spammed when you have low open or read rates. Various webmail providers reveal how many emails are being opened and how many emails are being deleted without even opening. Thus, you must focus on increasing your open rates by adopting an optimum time of sending emails, polishing your subject line, and keeping your email content fresh and up to date.

You can use CBT Mass Email Sender to ensure quality content, catchy subject lines and highly personalized emails at a fraction of the total manual cost.

3. Your Customers May Not Remember You!

One of the reasonsyour emails are not going to customers’ inboxes can be a spam complaint by a subscriber. The average complaint ratein 2018 was 0.39%.

Do you know the reason why your subscribers are doing this? Because they do not remember you anymore!

Although they gave you approvalto sent emails but due to reasons like your unmatched branding of sites and emails, they might have forgotten you. Whenever a user reports your email spam, they are computed as a spam complaint and your future emails will be ultimately sent in the spam folder whether they were spam or not.

4. Deceiving Subject Line

According to the CAN-SPAM Act, using subject line to mislead someone into reading your emails is a crime. A survey conducted by Litmus And Fluent showed that 50% of participants have felt tricked and defraudedinto opening a different promotional tagline.

Considering the bad reputationsuch an act imparts of your business, you have to be careful with your subject lines. They must be relevant to the content inside the email.

Let’s say if this article's title is “why are my emails going to spam?” and I write it as “I wanted to share something with you”, will it make sense? No, right! Thus, avert being too off the track with your subject lines because some of your users may like it while others may not.

5. You Didn’t Gave Them A Way Out!

No matter how effective you think your email message is, always give your users a clear option to unsubscribe. Otherwise you may receive spam complaints and subject to many penalties. Place an unsubscribe link or an opt-out feature at the bottom of your emails, which allows the users to easily unsubscribe you whenever they want.

Furthermore, ensure that when someone asks to be removed from your list, you process the request as promptly as possible without charging a penny. Moreover, you also can’t ask your users the reason for unsubscribing before the process.However, you can ask them to fill out a survey after unsubscribing. Sometimes your users don’t want to engage and that’s why they want to unsubscribe and that’s alright!

6. The Sender's Info Is Inaccurate:

Your email address,and every information you are providing in the email message must be accurate. In brief, you must show who you are and not mislead the users by adding someone else’s name in the “from” tab.

7. You Didn’t Added The Physical Address:

It’s a blunder made mostly by small businesses running their operations from homes. They don’t want to get their address advertised this is why they don’t include a physical address. Don’t bother if you are one of them, you can add a your message should contain a valid physical postal address. Ifyou are not adding an adequatephysical address then as per the CAN-SPAM, you can get spammed.


Being a marketer, you definitely want to interact and engage effectively with your prospects through online marketing. The turmoil transpires when your emails are not reaching out to the client's inboxes rather are ending up in their spam folder. Although, your message is not spam,the spam filters are ignorant of it. Thus, if you want to get your emails read and opened then go through the CAN-SPAM ACT and make sure you avoid thecircumstances discussed in this article thus, your emails will end up subsisting at the right place.

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