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Tips and Tricks to Stay Out Of The Spam Folder- QnA

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05 Jan 2021

Email marketing holds a vital role in marketing. Among all the emails sent each day, 49.7% of emails fail to market the product or service since they land in the recipient's spam folder.

This proves that you're not the only one who has questions about email deliverability.

Cheer up! We are here to address your queries along with tips and tricks that can help you market your business through electronic mails.

This article contains the 5 most asked Questions about spam issues.

Q) What happens if we land in the spam folder of the recipient?

To understand the damage of landing into the recipients' spam folder, we need to know how it works.

Spam is digital junk, formally known as unsolicited commercial email (UCE). Marketing your email as spam has several reasons, such as your email contain irrelevant content or if your recipient ISP does not trust you. ISPs' trust issues are the result of imperfection in email deliverability. This is where IP warm-up can help you.

IP warm-up is necessary for new IPs or those who have not been in use for a very long time.

It is a process of improving sender reputation through warm-up techniques because if you are using a new IP that is not familiar to ISPs, your emails are most likely to get blocked to protect them against the threat.

IP warm-up is not rocket science; instead, it is simple and interconnected with the response rate. The best practice is to send a few test emails to your customers, keeping in mind that if you're sending a large number of emails can damage your reputation before building it. Use CBT Email Mass Sender to send test emails for IP warm-up.

Once your customers start engaging with your content, the click-through and open rate will convince the ISP to deliver your email directly into the inbox of your customer.

Q) Does send emails to a broad audience have any relation with spam emails?

The clear answer to this question is yes!

Sending out emails to non-active customers seriously injures your reputation in the eyes of ISP. As mentioned before, your email deliverability rate depends on your IP's reputation, whereas IP reputation depends upon the customer response; hence, not removing non-active customers from your email list is a bad idea.

The tip for dealing with this situation is establishing a rule to remove non-active customers from the email list after a certain period.

Don't worry; you will not be the only one practicing this technique. Several businesses use this method to maintain their reputation.

It has another advantage also. Sending emails to those who are not interested in your content will also be costly.

Q) How to increase the response rate to avoid landing in the spam folder?

Because the response rate holdsthe power to affect the sender's reputation and the deliverability rate, striving to run response generating email campaigns can help you a lot.

Now think about the things that can motivate the customer to engage with your emails.

Yes, you got it right!

Content is a significant factor in the process of sending an email that affects the response rate. If you send irrelevant content to customers, they will not engage with your content for a very long time.

The aim here must be to produce such content that cannot be ignored. The best way to do so is by doing proper homework on your subscribers and their interests.

While working on your content, do not ignore the significance of the subject line. After all, if the subject line is not good, nobody will bother reading your excellent and informative content.

Email providers often test your demand by sending your emails into the spam folder for a limited period. If they find your customer moving your email from spam to inbox, you pass the test, and if the customer does not bother to check the spam folder to see your emails, you'll need to start from zero again.

Q) What importance Internet Service Providers hold? Can they block emails from landing in the recipient's inbox folder?

New email marketers often ignore the power ISP (Internet Service Provider) or ESP (Email Service Provider) hold while designing their email campaigns.

ISP works as the middle man between you and your recipient. When you hit the send button, the power lies in the hands of the ISP then. If you hold a reputed position, your emails will pass through different gateways, making it to the inbox folder.

Whereas if you are new or have a terrible reputation, your emails will either directly be blocked by the ISP or fail to reach your recipient's inbox after being tested.

Q) What affects the deliverability rate?

Deliverability rate is the frequency of emails landing directly into the inbox. Various factors affect the deliverability rate, among which response rate and sender reputation hold the dominant position.

To understand the terms better, let's discuss these in detail.

Response Rate:

The response rate is the click rate or open rate of your email.

The ISP or ESP examines the response rate of your email to estimate whether your next email is going to make it to the inbox folder or not.

Sender Reputation:

Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain Message Authentication Reporting & Conformance (DMARC) are protocols used to prove your authentications.

In other words, Internet service provides need to check who is the sender of the email to save their customers from receiving a bugged email which may harm their system?

Good IP reputation helpsincrease the chances for an email to land in the customer's inbox, whereas Domain fulfills the same purpose. Keeping your Domain active by sending emails through your Domain can benefit your reputation a lot.

We hope that the questions mentioned above and our answers to those questions will benefit you and your email campaign. If you feel there are still some questions that still need to be answered, please contact us at CBT.

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