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The Best Typeface for Email; typography Guide

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05 Jan 2021

The Best Typeface for Email; typography Guide:

While considering Email writing,one can't deny the utmost importance of typography. That is conceivably more valuable than any other design element as typography is the essential thing that has credibly contributed in conveying the intended message across all email clients.

The typeface you pick out possesses a personality that delivers a message all its own. So when the display looks a little off or doesn't line up with the proposed message and overall brand image, your subscribers will have a destructive impact.

Using a competent font is a discreet choice that can assist your message get perceived correctly. CBT mass email sender helps you use the best typeface for emails.

Sender's Typography Guide:

Considering the points listed below would ultimately guide you to choose the right typeface for your Email.

Before selecting your Email's font, the following are some points you should consider first:

When you look for the right font, the first thing is a match between the topic you are going to write about and the font.

Avoid applying fancy fonts that unnecessarily flourish the text body, especially in Business mails. It may seem attractive, but the recipient may get it as unprofessional, misaligned, or unreadable.

Different email programs possess various displays, and a font that seems perfect in your display may not be present on other's displays are can look strangely formulated.

Email channel technology got some limitations for typefaces. So you can't use every font you wish, to cater to all servers' displays, to look good.

You have to see first if these are plain text or HTML. HTML allows you to add hyperlinks, other designs, visual elements, and some custom fonts to help in email marketing campaigns.

What color format or design, or sizing will best suit your brand identity? Or if you have used some in previous campaigns.

Choose a web-safe font as best as possible to reflect your brand identity.

What are the messages that you are intended to send? Is it something fun, exciting, or something serious, soft-toned of hard toned?

You are supposed to choose a Web Font but always set a Web Safe Fallback Font as this can help in a condition where the web font is not compatible with the recipient's fonts.

Choosing the right font:

It is suggested to select a font that is readable, uncluttered, and clean. You don't need to settle for the default font available in your email program. You will be staying away from novelty fonts, such as those similar to the bolded text, italicized, or cursive, which can appear unprofessional to your reader.

Below here is the list of the fonts braced by most email providers:

Arial, Arial Black, Georgia, Impact, Lucida Grande, Verdana, Monaco Palatino Linotype, Charcoal, Tahoma, Lucida Console, Lucida Sans Unicode, Helvetica, Palatino,Book Antiqua, Comic Sans, Courier New, Geneva, Times, Times New Roman, Trebuchet MS.

· SELECTING FONT SIZE

After applying the best fonts, it would be a tragedy for your text to appear too little or too large to read because of SIZE MATTERS. But it is not easy to tell how live HTML text sizes will appear on different recipient devices. Here's a convenient guide for font sizes of Header, body text, and line spacing to use for the most readable multi-platform text.

Header: 18 – 22 pixels

Line spacing: 1.15 – 1.5

Body Text: 11 –14pixels

Your font should be large enough, so the reader doesn't need to squint the message, but not too big that the reader needs to scroll down to read the entire Email. The optimal font size is assumed as 10-point or 12-point.

Different fonts have different sizes. The sizes vary and depend upon the font style you use, so experimentwith the values within the proposed ranges and see what suits you the most.

· IS IT DECIPHERABLE?

Perhaps, initially, it may seem as of little importance, but it is the first thing that describes essential design details.

It means how things will look like in your recipients' email display.Remember to focus on things like the shape of letters, font size,and spacing, especially in design. It is also essential to check how everything will exhibit on different size screens, specifically mobile devices.That is the whole point.

Because your recipients'Email displays the text, you mail in the planned font style, only if the font style is present in the default font on their end.

· REFLECTING BRAND IDENTITY:

The typeface of the text is counted as one of the main elements for all marketing communication materials like brochures, emails, articles on the web, etc.

The right choice of text font can help you reflect the brand identity, followed by text design, text readability, and reader's perception. It means that you are not supposed to underestimate this at all.

No matter which font style you choose, just remain stick to the same style and size throughout your message.

· REFLECTING BRAND IDENTITY:

These are also known as Web Safe fonts or standard fonts. These are the fonts that are acceptable worldwide across all devices and email clients.

Web Safe fonts are denoted as

· TRY-OUT YOUR EMAIL'S TYPEFACE BEFORE YOU SEND IT:

Before sending your emails, proofread it. Always test different versions to check the consistencies and variations if they look as intended. And for this, you must send the mails to yourself so you can know how the reader will perceive it. Check it many times to confirm your text's clarity for all email clients and on different devices.

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