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The 7-Step Process For Writing Fantastic Email Subject Lines
Email marketing intends to build interest in such a way that enlightens the readers towards the bottom of your email. It all starts with the subject line, reading which helps the reader decide whether he wants to open the email. Thus, the major component that stimulates your readers’ interest in your email’s subject line.
“When I write an advertisement, I don’t want you to tell me that you find it creative. I want you to find it so interesting that you buy the product.” -David Ogilvy
The same goes for the subject line. It should be intriguing enough to convince your subscribers into reading your email.
Before moving towards the process of writing a subject line, let me tell you the 4 elements that an email subject line must possess;
For instance, “$49 fares this weekend”. This headline has all four elements as it’s implying an element of urgency and also it’s intriguing and focused.
Writing A Subject Line – 7 Effective Steps
Now let us learn the 7-step process of writing an email subject line having all these 4 elements;
1. Start With Why!
Ask yourself first, for what reason you are writing and sending an email? For the promotion of your products, services, or a new blog.
There could be multiple reasons for writing an email. The more you are clear about your email’s purpose, the more relevant and fascinating will your subject line be.Comprehending the reason behind your emails will help you come up with more meaningful subject lines.
2. Be Specific And Concise
Knowing the ‘why' of your email gets you more proficient in formulating a subject line that grabs the attention of readers in their crowded inboxes.
Remember, dubious subject lines may confuse your readers and they may lose their trust in you.
To prevent adverse situations like these, keep your subject lines honest, specific, and concise.
3. Use Actionable Language
Use actionable subject lines that provoke your readers to take action. Encourage them to improve their engagement with your brand through contests, newsletters, etc.
In these engagement invitations, you can use strong verbs to call readers for action like Find out, Learn, or Remember. This will motivate your customers to be more realistic about your offerings and the ways to attain their benefits.
For instance, you are running a multi-email campaign to promote and launch a new product. In that campaign, you are sharing 4 to 5 emails explaining the benefits of the product. And now you want to make a final email to send a last call. You can create a subject line in this way;
“last call: (Your product name) closes in 2 hours”. This subject Line demonstrates that you have assessed the purpose of your email and you are sure about the outcome you want to generate. Thus, by using these kinds of verbs and actionable language you can ensure what you want your readers to think, feel, and do.
4. Get Personal
You can use local references to get personal with your audience and to appeal to them. This measure is not easy when you use templates or automated formatting.
An effective way to do that is through conducting discussions within your team or coworkers to expand your knowledge of current societal terms. You can share your ideas with them and get their feedback to analyze their effectiveness.
Here are some amazing tips to connect with your audience with a personal touch.
- Remind your prospects about their pre-existing loyalty to your business.
- Try to include the names of major leads and practitioners of your business in the email subject line.
- Use locational and geographical phrases to appeal to readers.
5. Use Numbers And Questions
You can stand out in an inbox by initiating your subject line with a number or a question word. The most popular Google search results are overspread with articles that include numbers and questions in their headlines.
When you put a number at the beginning of your subject line, it gives an appealing impact to your readers and makes them believe that your email has a direction and objective.
For instance, using “5 ways to save on car insurance” grabs more attention instead of using “ways to save on car insurance”. Similarly, for question words, using who, what, why, and how creates more interest among the receivers. Thus, a subject line, “How to get ready for flu season” or “Why you should do daily exercise” generates more ROI by instantly grabbing your subscribers’ attention.
6. Segment Your Audience
We do not talk to our new boss the same way as we talk to her best friend, right? This is what segmentation is all about.
Email marketing generates effective responses and outcomes when the customer receives messages that are targeted towards them. Thus, never send out a similar email message having a similar subject line to your entire audience. Have a purpose for each segment. Segmenting your audience helps you to reach every customer in your list with a different aspect as per their preferences.
When you keep in mind the age, traits, and other attributes of every segment you are more inclined to design an attention-grabbing and focused subject line for every interest group. Like for millennials, Gen-Xers, Baby Boomers, etc.
7. Test Keywords And Phrases
Try various subject lines with different keywords and phrases and test which one fits best for your audience. If the funny one fits your brand then do not hesitate and give it a try.
Use multiple phrases for each subject line and assess which one allures your customers and generates more clicks and responses. This writing and testing of multiple subject lines will also help you assess where you need improvement in your content and techniques. Moreover, you can also adopt certain software like CBT Mass Email Sender for testing and assessing the best subject lines.
The attention-grabbing subject line is as important for your emails as the content of your email. Thus, do not neglect its connotation and take the necessary measures concerning your brand.
By following the 7-step process discussed in this article, you can create a promising subject line and get remarkable results.