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Spam Traps: What They Are and How to Avoid Them

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05 Jan 2021

Spam traps are also known as honey pots. The primary purpose of using spam traps is to identify spam emails. This is used by many anti-spam organizations, by different internet service providers, also known as ISPs, and by many corporations to lure spammers.

The question arises why you should be worried about it. You are not even a spammer. But you should be surprised to know that even well-intentioned sender can get a spam trap on their contact lists, and maybe they don't even know about it. The spam trap has many disadvantages; for example it can list your domain or IP address as denied. This will affect your sending reputation as well as the email deliverability. You need to know what spam is and how you can secure yourself by avoidingspam traps in your email list.

Different types of spam traps

1. Pristine spam trap

A pristine spam trap is a trap in which the ISPs and other different organizations create different emails. Any sender has not used these new email addresses that are recently created.

The question is how they end up on someone's contact lists?

The newly created email addresses are embedded in websites. And when the spammers try to scrap websites to increase and grow their content lists that is when the spam trap ends up in their email contact lists. This type of spam trap could present in various places, such as purchased or rented lists.

Suppose internet service providers (ISPs) found that someone is doing a suspicious activity and sending a pristine spam trap. It's a tell-tail sign that the sender is doing illegal work and choosing the wrong path to collect and gather the contacts.

All of the spam traps that may harm your sending reputations, the pristine spam trap is worse than all of them. This can cause you to deny your IP address or your domain if a pristine spam trap anyhow adds to your contact list.

2. Recycled spam traps

The domain registration and email addresses that once were valid and have no issues, but they have been assigned for trapping the spam are known as recycled spam traps. Different Email addresses include the email address of an employee who is not now working in the company and has left the company. The different role addresses, such as info@ and sales@, are the example of recycled spam traps.

Suppose we compare the recycled spam trap with the pristine spam trap. We will come to know that the pristine Spam trap is more severe than the recycled spam trap, but we can't say that the recycled spam trap doesn't damage the sending reputation. It will gradually affect the sending reputations. That's why you can't take it easy to ignore this type of spam.

Typos in emails

If you see emails with very common and little typos such as "gnail" instead of "Gmail" and similarly "yaho" instead of typing " Yahoo," then you can't ignore it because, according to the research, these little mistakes can also be used as spam traps. This could be due to many reasons. Maybe a person is typing in speed, and unintentionally he types the wrong word, but due to his little mistake, he could face the spam trap. So you should be more careful while typing because this could cause a great danger to you. Be smart and keep an eye on the email domains that are misspelled due to any reason.

If we compare the typo spam trap with the pristine spam trap, we will know that the pristine Spam trap is more severe and dangerous than the typo spam trap. But the typo spam can still harm and destroy the sending reputations.

Method to secure your content list from the spam traps

There are only a few ways through which the spam trap can make its place in your content list. This is all because of carelessness and poor email list management, but you can secure your email contact lists from the spam trap by maintaining healthy contact lists and following the email best practices. That's only the way to ensure the safety of your content.

Avoid purchased lists

By avoiding the different purchased lists, you can secure your content list because there are maximum chances that the list you have purchased has any contacts who may be used as a spam trap. So it's better to secure yourself before having much damage. If the subscribers likely have no allegiance to the brand and delete the email, he considers it spam. This will affect you a lot in your sending reputations. And this could cause a significant reduction in your audience.

List contamination

When the actual email address, which is a spam trap, is added accidentally to an unconfirmed content list, this causes the list contamination. We can avoid the list contamination by checking the email addresses' spellings properly in the content list. It would help if you also avoidspam typos for list contamination.

A double opt-in should be added for your subscribers because the recipients can confirm their email address before the content is delivered to them. A double opt-in:

1. It checks two times to ensure that your recipients your emails.

2. To verify that the legitimate senders are on your list or not.

Outdated emails cause the spam

Keeping the content list up to date with subscribers helps you secure yourself from the spam trap. Because most of the spam trap occurs due to the outdated email addresses that are no more valid now. If someone has not opened your email for a long time and you are continuously sending him/her the emails, this can also prove to be a spam trap for you

CBM mass email sender helps you to save your email from getting into the spam folder.

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