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Shared And Dedicated IPs: Which Should You Choose?
People with a basic knowledge of the internet and websites wish to start their own business because of its numerous benefits. Still, they get confused while setting up their business.
E-commerce is a new world for many people, which makes it more complicated for them.
One of the many confusions people have is which type of IP address is best for online business: shared or dedicated IP address?
This article may help you understand each type of IP address in detail and help you choose between them.
This article aims at answering the following questions.
● What is an IP address?
● What is a shared IP address?
● What is a dedicated IP address?
● Adv/dis-adv of shared IP
● Adv/dis-adv of dedicated IP
What Is an IP Address?
An IP address consists of a numerical label of each network through which a computer connects. Its function is to connect two devices over the internet. Another purpose that it serves is identifying the location of the networks connecting over the internet.
This is how the Internet Protocol address looks like 012.345.67.8.
An IP address is each domain's real identity; names are there just because a long number is difficult to remember.
There are two types of IP address which have their benefits and disadvantages. To understand which type will suit you more, we'll try to dig deeper by discussing each type in detail.
What Is a Shared IP Address?
A shared IP address is used by more than one user having as many owners as the number of domains. In a shared IP sender, reputation depends on all the users' activities, i.e., each domain's reputation is interconnected.
What Is a Dedicated IP Address?
A dedicated IP address is used by only one domain that means you are the sole owner of your IP address. The reputation of a dedicated IP address is dependent on the sole owner of it.
Benefits of Shared IP Address
The following are the benefits of a shared IP address.
.It is cheaper than a dedicated IP address: If you are a new business, you must not have a huge capital to invest in purchasing an IP address; in this situation, using shared IP is the ideal choice.
Enjoy free IP health monitoring: In a shared IP system, domains invest in keeping IP in good health, helping you relax because monitoring IP health is undoubtedly not an easy task.
You can benefit from the goodwill of others: As mentioned above in the shared IP address, your reputation depends on others, which means if you are new and do not have any importance or goodwill, you can benefit from the charity of others. In a pool system, you're not only sharing IP but volume of email rates also. Even if you haven't started sending out emails, your frequency and consistency have already been marked, and you already hold a good reputation. Because ISPs know your IP reputation long before you pooled in, your emails are more likely to send up in the recipient's inbox folder.
Drawbacks of Shared IP Address
Everything is pooled: The one and the biggest drawback shared IP has is that everything is pooled. If you are new and enjoying the advantage of others, goodwill newcomers will also do the same. Your investment will fall into their income section. Not only this, but your reputation is also at risk. Everyone in the shared environment will bear the consequences of others' mistakes.
Some countries and internet service providers don't allow shared IP: Countries like China do not allow access to particular websites and censor them through their IP address. If China blocks the IP to ban the use of a website sharing your IP address, you will also be blocked.
If you think the benefits are more massive than the drawbacks and you can handle them, then go for a shared IP address; otherwise, you always have the option of using a dedicated IP address.
Benefits of Dedicated IP Address
No influence on your reputation: The main reason people go for dedicated IP is that they get full control over their reputation. You no longer bear the consequences of others' actions.
It'll be easy to locate and fix an issue. When there are several domains on one IP address, it's challenging to find the problem, and you cannot fix it without diagnosing it. When you are the sole maintainer of your domain, you know your IP history, so it's easy to handle any IP problem.
It can handle high volume traffic: if you own a high engagement rate, then owning a dedicated IP address is essential to handle the load.
Drawbacks of Dedicated IP Address
It's costly than shared IP: If you want to enjoy the benefits of a dedicated IP address, you need to pay the price for it, which is much higher than a shared IP.
It demands your time and effort: A dedicated is not easy to handle. It requires continuous maintenance, which again is very costly.
Whatever you choose, don't forget to warm-up your IP address when you shift or set up a new Internet Protocol address. When choosing between the two types of IP, you can weigh the benefits and drawbacks of both to see which is more appealing to you.
Always keep in mind what type of business you are. If you have a small email volume or do not follow any schedule to send out your emails, having a shared IP is recommended. Moreover, if money is not the problem and you send 100,000+ emails regularly, keeping your day and schedule, you can think about buying a dedicated IP address.
Stay connected with CBT Mass Email Sender for more guides to carry out a successful online business through email marketing.