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Re-Confirmation Emails: Should You Be Sending Them?
Email marketing is an exciting yet exigent form of marketing. On one hand, it allows you to have direct communication with your targeted audience, while on the other, it agitates you that your one incorrect type of email can ruin the whole game. Being an email marketer, you would be in continuous search of creative ideas to increase your recipient engagement and email deliverability.
A re-confirmation email is a type of email that is immediately and often automatically sent to the customers as a response triggered due to an action-driven by the customer. Re-confirmations are getting more prevalent and commonly used strategy to expect prolific results for your business.
It is an unbeatable debate whether re-confirmation emails are useful or merely a waste of email marketers' effort and money. In contrast, numerous email marketers have reported their marketing success to a vast extent by sending re-confirmation emails.
When Should You Send Reconfirmation Emails?
A re-confirmation email could be sent for various reasons. It is basically a reassurance email sent to make a place in your subscriber's email inbox and ensure that you're not ending up in spam. Here are some more examples of when a re-confirmation email is usually sent.
· Subscription Verification
This is the most recurrent form of re-confirmation email and is sent when a person has subscribed to your newsletter or marketing emails and wish to be a regular receiver of your emails.
· Welcome Emails
A welcome email is generally sent to welcome your new subscribers and introduce yourself to them and vice versa. It is also called an opt-in confirmation process.
· Registration Confirmation
This type of email is sent to validate your customers once they have registered to your website to purchase something in the future.
· Order Or Booking Confirmation
An order approval or transactional email is sent to confirm a product's order or a service booking for customer reassurance. It is also known as a thankyou email.
To serve all these purposes, it is pretty crucial to send a re-confirmational email. Many email marketers do not pay sufficient attention to this effective email marketing strategy and fail their email marketing. If you are still not aware of the benefits of re-confirmation email, you need to scroll down a bit and find out right away.
Why Should You Send A Re-Confirmation Email?
· Re-Engaging Customers
It is apparently accurate that your regular customer now does not even bother to open your email and has lost interest in your content. A re-confirmation email plays a vital role in knocking your customers and asking them the reason for their low- engagement and if they still want to be a part of your email list. It helps you clean your email list and get only enthusiastic customers for your marketing email. A good rule of thumb is to send these emails to customers who have not opened your email for approximately 3 months or more.
· Spam Safety
Spams are no less than a nightmare for an email marketer. One of the most fundamental parts of your email that triggers ISP's and spam scanning software is fraudulent email addresses. A re-confirmation email helps you identify the obsolete or abandoned emails that are more likely to put you in crises and is a spam trap for your email marketing. By churning out the email addresses, you had been sending endless marketing emails expecting a reply that encourages you to now invest your time and effort at places where you'll get productive outcomes in terms of better sales.
· Customer-Sender Relationship
Every business requires a solid understanding between the buyer and seller for a strong professional bond in the future. A re-confirmation email strengthens this bond by sending welcome emails and invitation to the customers about exclusive offers or product launches in the upcoming time. It helps you get your marketing email special attention leading to an increase in the average open rate by 42.51%. It also aids you to gather referrals and inform them about your brand and how your team works.
· Gathering Prospects
The ultimate aim of every email marketing is to reach better sales and generate higher revenue. Re-confirmation emails are a great way to promote and create hype for your special products and services. You can inform your customers about limited offers or unique discounts you've initiated for specific customers. This ensures excellent customer engagement and creates a sense of emergency to achieve high click-through rates and nurturing leads.
· Customer Assurance
An instant re-confirmation email regarding an order or booking placement tells your customer that you've been pretty careful and active with your service and has started working for their required product or service. This gives your customers an assurance that they are trading with a reputable seller and a legitimate source. Plus, it helps in persuading them to purchase from your brand in the future too, ensuring a healthy and lasting buyer-seller relationship.
· Opt-Out Link
An opt-out link holds the same immense importance as a re-opt link. A re-confirmation email is usually targeted to send to the audience that is least interested in your email content, and you send a re-opt link to know your subscriber's final decision. However, an output link in your re-confirmation email lets your customers unsubscribe, possessing your brand's very professional image as you care for customers' preferences. An opt-out link in your re-confirmation email makes your customer remember its journey with your brand when leaving, which might convince him to get back to your email list, expecting you to meet its expectations this time.
Your re-confirmation email can get you unexpectedly progressive results from your email marketing campaign. You never know if your one re-confirmation can be the root of your incredible prospects and extensive sales. If you have been neglecting re-confirmation emails, then it's high time to adapt this efficacious strategy in your email marketing. You can also segment your re-confirmation emails to grab a wide range of audiences' core attention and make them aware of your presence. Your audience expects an instant engaging re-confirmation email from your end, and you must satisfy their needs.
If you want to get the best results in a short time you can try using CBT Mass Email Sender. The software is proved to send the most productive and persuasive re-confirmation emails to increase your recipient's engagement in your marketing emails.