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Marketing Automation Platforms

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04 Jan 2021

Marketing Automation platforms are utilized as a web-based solution or as a host to replace the repetitive, high-touch manual operations with automated systems to assure the smooth-running marketing and sales process. It uses various tools to automate monotonous tasks. Like in many marketing departments, the team members' task every day is sending out emails, ad campaigns, adding content on social media, and tracking customer's behavior. By automating all these tasks, these tools perform all these operations, save time, and provide customers with an individualized experience.

Marketers use a marketing automation platform to design, strategize, coordinate, control, and monitor their marketing campaigns, online and offline. It is used in marketing strategy to closely monitor and nurture generated leads, focusing on converting prospects into customers.

Using these automation platforms as a subset of customer relationship management (CRM) and customer experience management (CEM) enables the organizers to interpret, segment, schedule, track and monitor the whole Campaign more efficiently and quickly. And so it improves the customer's experience.

11 of the Best Marketing Automation Platforms:

We explain some of the famous automated platforms to let you choose the most suitable one for your business with powerful features.

1. Sendinblue

Sendinblue is an effective all-in-one automated marketing platform that allows you to plan a powerful and engaging marking campaign to grow the leads and generate sales. It provides a delightful customer experience and the following other features;

2. Hubspot

Hubspot is a free automated platform that helps you generate leads and convert them into customers by providing strategic guidance to plan your overall marketing strategy that best suits your brand and buyers.

3. Omnisend

Omnisend, as the name represents, it goes in for creating a slick strategy that spreads multiple channels from one central dashboard. You can combine and manage several distinct channels into your workflow, compose branded emails from prefabricated templates, and avail the automation features that let you operate marketing campaigns on autopilot.

Omnisend provides powerful features that are particularly tailored for e-commerce brands.

4. Marketo

Marketo is a powerful tool one can use for marketing automation. To replace manual, repetitive tasks and nurture your business. Marketo lets you automate your marketing streamlines, help develop trust with your customers, boost your sales by interpreting customers, and activate sales alerts at the right moment.

It provides many features like;

5. Zoho Campaigns

Zoho Campaigns is top marketing software for businesses. It offers cloud-based email marketing solutions for marketing organizations to nurture leads and boost their sales. Zoho campaigns offer free strategy plans for newcomers in email marketing where you can send up to 12000 emails per month and lets you approach at least 2000 subscribers

6. Active Campaigns

Active Campaign offers you to map out your customer's experience from start to end. It provides different automated tools to give an amazing experience to your customers to make them loyal clients. The platform has various features like

7. MailChimp

Mailchimp provides you the automation and management of whole marketing campaigns for free. It allows

8. Send Pulse

Send Pulse will be theright choice for the marketers who are planning to thrive on bulk marketing to target the markets.

Send Pulse is a cloud-based marketing automation software allows SMS text, email, Facebook, Viber, web push for your marketing strategy campaign

Here are some of the features that Send Pulse offers in their free plan:

9. Jumplead

Jumplead is an automated marketing platform that provides email marketing, contact management lead management, nourishing, and landing page creation.

This software was designed to keep in view the necessities of a minimal to medium-sized business. It is an affordable and powerful inbound marketing platform. Jumplead provides a 14-day free trial to let you select a suitable plan for your business.

This marketing automation platform offers the following strong features:

10. Drip

With Drip, you will scale the eCommerce store by automating repetitive tasks. You can automate, streamline, track customers, manage leads, send automated emails, drive conversions, and increase sales by providing effective planning.

Drip helps you to connect to multiple eCommerce platforms like Gravity Forms, Shopify, WooCommerce and, third-party platforms, Hello Bar, and many more.

It is easy in application with features like;

11. Moosend

Moosend is a Powertool for all-in-one automation marketing. It offers a CRM that focuses on growing your eCommerce business, increase sales. Moosend caters to small to big organizations.

Moosend offers the following free plans;

CBT mass email sender is also an email marketing and bulk email sending company that provides the clients' best marketing experience.

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