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Improve Your Email Click-Through Rate with These 14 Simple Tweaks

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05 Jan 2021

Email is among the best ways to connect with your current and potential customers. Regardless of whom you're reaching out to, you have a few seconds to capture the reader's attention in what's possibly a busy inbox.

This article outlines a couple of strategies that may take your email campaigns from good to great without much detailed technical knowledge. If your overall Click through Rate (CTR) is low, you've got a problem; the great news is that sometimes all you would like are some small tweaks to increase it.

1. Make it Look according to the Brand/Website:

If your email is not consistent with your brand, then the only clicks you will get will aim at unsubscribing you. So, make your emails look according to your website.

Adding your logo as the first element of your Email crafting is an excellent step to st.

2. Use a Focused Layout:

If you propose your email's layout well, you'll get your readers to attract naturally towards your Call-to-Action (CTA).

CBT's email design reference guide recommends utilizing a single column layout if you would like your readers to perform a selected action. Multi-column layouts often suit emails that have tons of content to share. These might be email newsletters or product emails that talk about many features.

3. Fits Within the quality 600 PX Preview Width of Most Desktop Email Clients:

From a survey aimed at checking which device is getting the most email opens. About 28% of opens happened over the desktop of the recipient.

It's quite a challenge to make pixel-perfect experiences on all of them. However, you ought to care about their default preview widths (about 600px). So, you must make sure the visual quality of your email.

4. Include the Right Kind of Picture With Alt Texts (And Links):

While your emails must make complete sense even without images (also called designing for the pictures of experience), using images increases the engagement and credibility of your campaign.

Also, since images are turned off by default in most email clients, you ought to add relevant alt texts to them. This text shows up,although your photo isn't displayed. Most email marketing services allow you to fill this field for your images quickly.

5. Follow the F-Layout for Offering Content:

Whether you improve or optimize your email content for the F-layout or not, that's how people will read it.

Try to front-load your emails to recommend the most important content immediately. Design your content in a way that delivers its message even while having a bird's eye view of the email content.

6. Use Button CTAs (Text Links just for Less Crucial Clicks):

Princeton psychologist James J. Gibson defined affordance as a possibility between an object and a person. Otherwise, you could say that affordance is the most obvious thing to try with an item. Within the case of a button, it's clicking.

Always attempt to use buttons for adding your primary CTAs as they prompt readers to click.

7. Use HTML for Creating Buttons:

Most email clients don't display images by default. So if you're using a button image as your CTA, it's possible that readers won't see it in any respect.

Another reason for avoiding image buttons is to eliminate any lag that a picture server may cause.

The only downside may be a slight compromise on aesthetics, but you'll accept that.

CBT uses some stunning HTML buttons. Even with the pictures blocked, the CTA button stands out.

8. Offer only one CTA:

It is suggested to use"One email. One (Primary) CTA. Period." Rule. As more CTAs would confuse the reader and he will end up clicking none.

When it comes to giving choices to customers, less is usually more. More choices often cause fewer conversions. This applies to Email CTAs too.

9. Place the CTA on the Right:

If you place CTAs to the left of text and image sections, it looks inconvenient as you force the reader to travel back to that to try the action. It's the Gutenberg pattern that's at work here. Designers often follow this pattern to ensure that they place the essential elements within the critical focal areas.

10. Prompt Clicks With Directional Cues:

If arrows desire to go overboard, you'll try several other ways of adding visual directional cues. They'll be as subtle as white space.

You can also use eye direction cues as humans follow the path of sight of people. Try using images that show an individual looking in a very particular direction. Your CTA should appear at the very end of the trial.

11. Packs a Punch With P.S. Sections:

If there's some section of your email that's as important as your email's line, then it's the P.S section. Copywriters have known (and used) this forever.

In your email, the P.S section is placed at the last. So it draws attention. Besides, you never know how many of your email subscribers go right to the bottom of your email, reading nothing at the top or middle of your email. So a P.S section will score success in getting these skimmers to click too.

12. Fit Any Mobile Seamlessly:

According to the study, people mostly use mobile devices to open an email,which is continuously growing. Another interesting observation from an equivalent study was that "mobile readers who open emails a second time from their computer are 65% more likely to click-through."

13. Give Social Sharing Options:

CBT put together a fascinating info-graphics about email social media buttons contributing to a better email CTR.

Emails that have social sharing buttons are more likely to get a 158% higher click-through rate.

14. Passes the Squint Test:

It's quite simple to pass the squint test, as getting that "big yellow CTA button" obvious even after significantly fading the screen resolution.

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