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How to Use SMS to Grow Your Email List
Running an efficient and successful digital marketing campaign can turn your $1 to $44 in profit margins. Email marketing is solely based on your subscriber list. It unswervingly affects your marketing campaign. Growing your email list doesn’t happen overnight and requires strategic planning.
While there are easy ways to grow your list like buying or extracting an email list, that doesn’t help your marketing campaign. It might enable you to send out emails to hundreds of people, but targeting your potential clientele might be challenging.
There are certain drawbacks of buying improper lists, these include:
- Poor contact and engagement.
- Low deliverability rates.
- High possibility of your Emails ending up in the spam folder or being blocked by ISPs.
- Adversely affecting your sender reputation and leading to low B2C engagement.
- High possibility of Email Service Provider (ESP) shutting down your account.
- To overcome this and cut down on your losses, you need to grow your email list yourself using promoted ads on social media and other credible platforms to direct people to sign-up for your mailing list.
In addition, integrating SMS marketing with your email marketing can also help grow your subscriber list.
Text messages have a whopping 98% open rate, making it the best way to effectively send out a promotional message or incorporate your potential clientele with your subscriber list via an SMS.
Furthermore, the response rate of SMS is at 209%, making it higher than any other digital marketing platforms. While emails take up to 90 minutes or more to be opened, text messages are usually responded in as less as 90 seconds after opening.
It doesn’t require building a list from the ground up. You can make use of your existing subscribers list and merge it using an SMS program.
This will enable you to drive more potential clients and boost your digital marketing campaigns. Here’s a detailed insight on how to integrate SMS and email marketing to grow your pre-existing subscriber list.
Using SMS to Grow Your Email List
Using SMS to grow your email list is a great call to action because of its simplicity and ease of use. Here’s how you can integrate SMS with your email marketing to get the most out of your campaign and boost your engagement rates.
Sign up via SMS:
Signing up for a subscriber list via SMS or text is one of the easiest ways to grow your mailing list.
People check their Emails occasionally, either in the morning or after lunchtime, or before going to bed. In contrast, when it comes to SMS, it is as simple as receiving a notification on your lock screen.
An easy example of this would be “Text the word ‘Subscribe’ to 1234 to find out more about how you can benefit from our product.”
It is both convenient and easy for your potential clientele to join using an SMS.
Sending out an SMS is a lot more convenient than an Email. For instance, consider the following statement or email body.
“Send us an email at email@example.com to sign up for our bi-monthly newsletter” it just sounds absurd –Hence why SMS or Texting is a great call to action.
Furthermore, now that they’ve subscribed, you can send out another text saying, “Reply to this message with your email address to sign up for our bi-monthly newsletter.”
Sign Up Via SMS: Opportunities You Can Make Use Of
While signing up via SMS is an easy task, convincing your potential clientele to sign up using an SMS to grow your email list requires specific opportunities to be made use of.
Assist Your Walk-In Clients ViaSMS At Openings
No one likes to stand in a long queue just to write their emails on a piece of paper or a padfolio to subscribe or sign up for a mailing list.
Facilitate your walk-in clientele by suggesting them to send a unique identifying message such as “Subscribe” or “Sign-up” to a short SMS code. This will enable them to make the most of their time while allowing them to sign up via SMS.
Offer Your Walk-In Clients With Handouts On Successful Sign-Up
Every one of us likes added benefits. Handouts don’t necessarily have to be physical or actual gifts. You can offer them with promotional discounts via an SMS marketing campaign.
To get your clients to sign up via SMS, you can distribute brochures or make use of signage and posters to promote what you’re offering.
Things To Take Into Consideration Before Suggesting Your Clients Subscribe For A Mailing List
While it might be as simple as sending out an SMS to make your clientele sign-up for your email list, you can’t actually be blunt about it. Before asking them to join your subscriber list, you need to provide them with certain benefits of your loyalty club.
For instance, after they’ve subscribed to your SMS plan, send out a welcome message and provide them with vital information on what they need to expect from your business and what added benefits they would receive from subscribing to your list.
Besides, you can also provide them with certain exclusives or perks of signing up for your list. Furthermore, you can provide them with 24/7 customer support. After you’ve done all this, pick a suitable time, and send out an SMS encouraging your clientele to sign up for your subscriber or mailing list.
Furthermore, you also need to provide them with a way to opt-out of the subscriber list. As per a saying, the client always comes first. You need to prioritize your clients and think of their likes and dislikes, while at the same time providing them with compelling reasons why they need to sign up for your mailing list. This will effectively boost your engagement rates and your total return on investment (ROI).
Incorporating SMS and email marketing to grow your email list will result in increased overall engagement rates considering that text messages have an open rate of 98% and a response rate of 209%. Along with using CBT Mass Email Sender, encourage your clients to subscribe to your mailing list while providing them a way to opt-out.