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How To Stand Out In the Inbox 1
Have you ever opened your mailbox to a never-ending list of unread emails expecting you? So is the case with most of your subscribers. Billions of emails are sent out each day and almost every person receives over a hundred of them.
Although it is a good thing that reaching your target audience has become easy, standing out in their inboxes is twice as challenging. It requires extra hard work and attention to minor details. Since the goal of every email marketer is to build engaging campaigns aimed at a steady growth rate, ensuring a prominent email is crucial for them. The more your email stands out, the more clicks it gets.
If you are among those struggling to gain your receivers’ attention in their inboxes, then this might be a life-saver, below are some of the most effective tips to help you stand out in your receivers’ inboxes.
Tips To Stand Out Your Marketing Email In A Cluttered Inbox
The following list contains the most important factors that help to grab the attention of the target audience and inspire different market segments:
1. The Ideal Subject Line Matters The Most
Successful email subject lines are short and to the point. It helps the reader to understand the purpose of what they're getting into. Around 47% of subscribers decide whether to read an email based on the subject line. As a general rule of thumb, to build a concise subject line, try to summarize the body of your email in ten words or less. Use simple terminology, ask a question, or include puns.
2. Personalize (Use Their Name)
Introduce an extra personalization feature to attract individuals. If the content is clear and intended for them, customers are more likely to respond. If the email appears to be personal, there is a more urgent need to reply. Not only is this trick easy but also super effective. It is estimated that targeted emails produce 58 percent of the total revenue from email marketing while all the other emails together make up the remaining 36 percent. You either customize the email or wisely pick the audience.
3. Make The Content More Valuable
Make sure the quality of stuff you put in your email is concise and clear, and only mention the necessary details that your product or service provides. According to experts, a good email usually consists of 750 words. Short content of 100 to 200 words works effectively with a quick call-to-action and tap-through to your landing page.
4. Keep The Message To The Point
It can be frustrating to have an excess amount of text. Most emails that are successful are concise and easily understandable. Don't confuse the short and clear with the complex content. You need to communicate your message accurately. To avoid delayed responses, keep the email short and concise. Consumers are not interested in the backstory of the business. Include an introduction, your message, and a clear call-to-action.
5. Improve Your Formatting
Your content is not the only thing that matters but the way of delivery is also noticeable. The graphics, format, and design can certainly influence how a user interrelates with your content when it comes to email marketing. Research shows that email is accessed by more than two-thirds of consumers via their smartphones. Consider a compatible format that can translate through desktops, laptops, or handheld devices while formatting your email template. This means that all the material in your email is easily accessible to your readers, wherever they are.
6. Testimonials In Advertising
You can send testimonials to your prospects to create a good understanding of your products and services. Since these individuals don't know much about your business yet, testimonials can be quite attention-grabbing. Customer testimonials are positive symbols of quality goods and services as they are from an objective viewpoint. They are regarded as truthful views. Studies have shown that well-reputed businesses are likely to gain greater conversions through email marketing. An effective way to display that is through customer testimonials.
7. Reward With Incentives
Regular consumers prefer to rush to a discount or a good deal, thereby catch their attention by offering an incentive. Offer them the most economic benefits in order to make your email stand out.
- Give discounts or coupons to customers for their next purchase
- Invite consumers to actively participate in referral or loyalty programs
- Deliver valuable content or offers that lead to consumer expectations
- Encourage consumers to subscribe to or enter your social community
- Offering links for social sharing and access to websites
8. Call To Action
CTAs are important because they motivate the audience to take direct actions. They enable individuals to engage with your campaign and explore your business further. You can use them to offer quick sign-ups, free trials, website tours, etc.
9. Update Your List Timely
Is your email really worthy of views? Ensure your brand stays out of the unwanted spam folder by cleaning your lists frequently to make sure that duplicates, expired email addresses, and other anomalies do not slow you down.
Customers enjoy additional emails during the holiday rush. In seasons that involve excessive shopping like Christmas, customers are searching for valuable offers and that is the time to make the most out of your marketing campaigns. Furthermore, learn the proper time to deliver your emails on regular basis. Research results show that the best days to send an e-mail are Tuesday, Wednesday, and Thursday. The email open rates are the highest these days.
To stand out in the inbox is very useful in various ways. It tends to help companies to keep in contact with their customers and allowing customers to exchange updates, deals, newsletters, and other information without being too hostile or profits-oriented. This also allows you to create customer loyalty and attract new customers when used productively.
To assist you through the entire email marketing campaign and ensuring that you stand out in the inbox of your receivers, CBT Mass Email Sender is an excellent option. With this software, you can optimize your emails and clean your mailing list in the minutes.