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How to Open an Online Vape Shop?
How to Open an Online Vape Shop?
The vaping industry went through significant growth during the last decade.
According to WHO, the number of people who vape increased from 7 million in 2011 to 35 million in 2017. More and more ex-smokers are jumping on this new bandwagon to battle against cigarette addiction. In this article, we are going to discuss how to open an online vape shop.
We know e-cigs contain only a fraction of hazardous chemicals that are found abundantly in conventional cigarettes. That means that we can easily satisfy our nicotine craving without comprising on our overall health and wellbeing. Plus, we also get to have hundreds of e-juices and flavors at our disposal.
With the market growing steadily each year, there are new opportunities for entrepreneurs in this industry. The vaping industry is projected to gross over $45 billion by 2030.
We can tell from these statistic figures that vaping is no more a fad. It would be a wise decision to make a considerable investment in this lucrative field. But starting a vape venture might not be as easy as it might seem, as there are some special rules and tricks involved. From getting an EIN number to getting an approval letter from a certified attorney, you will have to take various things into account before opening your vape shop.
How to Open a Vape Shop Online
This guide will cover all the basics you should have in your mind before you start your online vape business. Following these steps and strategies would ensure that you prosper in your upcoming venture.
Costs and Legalities
No matter where you live, you should always be aware of the local laws.
When it comes to selling products like cigarettes and vape kits, there are various policies that you’ll have to follow. Make sure that your online vape shop follows the age requirements and restrictions according to the state you’re in.
You will first have to hire lawyer services to startup your e-business, which would cost around $700. For many entrepreneurs with a limited budget, this might be a big amount. Luckily, you will be able to make much more than that within the first month of your vape business.
You will also have to allocate financial resources for the things that enhance your online presence. Some of those things include SEO, graphic design, content writing, and social media management. If you don’t have enough capital at the moment, then you can also do these tasks on your own.
Buy a Domain
To get high traffic on your online platform you need a catchy domain name.
Most of your online visitors would visit your website through the Google search engine. This means that you need to take advantage of it. You have to ensure that your website shows up on the first page when someone searches for “vape”. This way your odds of attracting more customers would increase.
Typically, you can purchase a suitable domain from websites such as GoDaddy.com and Sedo. You would have to spend around $20 to buy a domain name suitable for your vape shop. For special domains, you might even have to pay an amount as high as $300. So, it all depends on your current budget for this new venture.
Keep the domain name easy-to-remember and to-the-point. It should also be easy to spell so that your customers can easily recall it. It should also be unique, as that would help you set apart your online presence from your competitors.
Shopify is one of the most user-friendly and effective methods to sell your products online.
This e-commerce platform enables its users to various features that make it easy to sell products. You will have all your stuff synched up together such as shopping cart, payments, and inventory. It also assures the security of your online store so that you can carry out your business activities without any fear.
When you are just starting out, you will just have to pay a monthly fee of about $29. You might have to learn some basic coding if you want to add eye-catching themes to your page. But, you will get all the basic customization options with the initial fee.
With its drag-and-drop interface, you would be able to conveniently make changes to your website. You will also have access to the payment gateway through which your customers can buy vape products on your website. Shopify also provides 24/7 customer service to its clients so that they can get timely help.
If you want to grow organically, then you should optimize your website in terms of SEO.
You want to make sure that you have added all the popular keywords and topics in your content. This way you would have more chances of getting organic traffic to your website.
From Meta Description tags to SEO-optimized title tags, you will have to research these topics before writing your first post. Even though it might seem like a hectic task but it would help you reap long-term returns.
If you don’t have the resources to pack and ship products to customers, then you can always hire dropshippers.
Nowadays, merchants can easily sell any product to someone living in the other corner of the world without even touching the product. Yes, dropshippers can make it happen for you! Dropshippers are professionals that take the responsibility of packing and shipping products on behalf of their clients.
Let’s be honest, not all of us have access to spacious warehouses. Once your business starts growing, you will quickly run out of space to store your items. In such situations, hiring a dropshipper would be highly beneficial to you.
Online marketers keep it a secret from newbie entrants in the e-commerce field. It is a hassle-free way of delivering desired items to your customers worldwide. The best part is: your customers would think that the package came from you.
Products You Can Sell on Your E-Store
Once you have created your virtual store, you would have to decide what type of products you want to offer.
Depending upon your current budget, you can either choose a specific category. You can also offer a wide variety of products by becoming a wholesale distributor. Each business model has its perks and benefits.
Some of the vape products that you can cover include:
- Vape pens
- Extra batteries
- Pod Vape Devices
- Nicotine Salt E-Liquids
- Marketing and Advertising
To increase brand awareness, you’ll have to come up with marketing strategies to promote your online vape shop.
But, we know there are various restrictions and prohibitions involved in the marketing of e-cigs and vape kits. You cannot use Google Ads or Facebook Ads to increase your customer reach. There are some organic ways that you can try out to advertise your brand.
As mentioned above, SEO optimization is the most workable method to attract more potential customers. You can also engage with vapers’ community online by creating a Facebook company page. This way you would be able to mention your latest items to real people online. You can also use Reddit and other social media platforms to increase your website’s traffic.
We hope we were able to teach you how to open an online vape shop.
Remember: patience is the key.
Regardless of the amount of your investment, no one can guarantee you that you would reach your desired sales figure within the first few months. You will have to show patience and persistence.
Make sure to be active and engage with your customers daily. Start slow and stay committed to your routine. As long as you can do that, you will be on your way to growing into a successful online vape shop.