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How to DOUBLE Your Email Open Rates
The success of your email marketing campaign depends upon the number of times your emails are opened, i.e., email open rates. The more times your emails are opened, the more are the chances of a user engaging with your emails, and the more chances of the success of your business campaign.
What Is An Email Open Rate?
You might be thinking of email open rate as simply the number of times an email was opened, unfortunately, it is not that simple. An email is counted as open when one of the following occurs:
- The recipient enables media for your email to be displayed as a preview or in full view
- The recipient clicks on a link in the email
So simply opening an email won’t do the trick until one of the above-mentioned things are done.
If the email is simply opened and closed, this will not be counted as an open email. Similarly, if an email is read from the notifications bar, it won’t be counted as an open email.
How Is The Email Open Rate Calculated?
Calculating email open rate is pretty simple. Email Service Providers calculate the open rate by taking the number of times the email was opened and dividing it by the number of emails sent successfully, i.e., the emails that were not bounced back.
Suppose you sent 110 emails. Out of these 10 bounced back and the rest 100 were delivered. Out of the 100 delivered emails, 10 were opened. Now the Email Service Provider will count the open rate as follows:
Number of emails delivered: 100
Number of opens: 10
Email open rate: 100/10 %
So, the email open rate will come out to be 10%
Emails that are not delivered cannot be opened, hence they are not included in the open rate calculation.
What Is the Average Email Open Rate?
The average email open rate ranges between 10%-20% with 30% or more being extraordinary. Most businesses don’t get an open rate of more than 10-15%.
Over the past few years, the average open rate all around the worst has fallen drastically. This might be because a lot of companies do not care about the content of their emails, and the fact that the number of spammers has increased as well. Now people are hesitant in opening genuine business emails as they might mistake them for spam, based on their daily experience.
How to Double Your Email Open Rate?
Most of the people get around a 10% email open rate. This might be because of a number of factors, but no need to worry because we have the solution for this. If you want to increase your email open count to more than 30%, follow these four steps.
Test the sender email frequently. Your sender email could be your name or your company’s name. It’s important to keep an easy sender email name, even better if it’s the company’s name. The sender name affects the open rate drastically so it’s better to keep an eye on it and check what type of name is getting you a higher open rate.
A better idea would be to use either your name or your company’s name because that is bound to get a high open-rate.
Use a casual informal subject line. When a friend sends you an email, the reason you will open it immediately is that it will have a friendly and casual subject line. The same is the case with email marketing. People tend to avoid emails that have a formal dry subject line and tend to get more attracted to casual subject lines. So, adding a casual subject line will definitely increase your open rate.
Write your subject line in lowercase. It has been observed that a subject line in lowercase tends to get more opens as compared to one in uppercase. This might be because a lowercase subject might seem casual and informal while an uppercase might seem like a business email.
You can try using different tricks, but the one proven to get the most opens are using lowercase subject lines.
Put the person’s name in the subject line. By personalizing the email, you are bound to get a higher open rate as compared to a simple subject line. This is only natural because seeing your name in the subject line will definitely make you want to click on it.
It has been observed that emails that contain the recipient’s name in the subject line get more open rate than those that do not contain the recipient’s name.
If you successfully follow these steps you can get over a 30% email open rate on every email that you send. This is however bound by some conditions like:
- The content of your email is relevant for the recipient
- The content is presented carefully
- The email is neither too short nor too long
- The content is easy to read and written in a simple language
- The overall content is engaging and the user doesn’t get bored
- The purpose of the email is clear from the subject
- The content is not spam
- The content is not repeated
- The content is free of fillers
If you make sure that your emails have the above-mentioned qualities and then follow the four tips, you’re bound to get a higher email open rate. However, if you want to jump to an even simpler and fruitful option, you can try using CBT Mass Email Sender–the software designed to skyrocket your email deliverability and open rates.