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Five Useful Email List Cleaning Tactics For Better Engagement

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07 Jan 2021

Marketers with their hundreds of responsibilities in and outside the firm cannot play around with junk. Like a clean-freak mom, they have to be well-organized to be punctual and efficacious. Especially when it comes to email marketing, the need to stay organized gets manifold. Thousands of emails are sent and received on a daily basis, which if not managed properly would only overburden the professionals and put their job at stake.

In this article, we’ll take you through the most effective email cleaning tactics that can be a massive help in keeping your email marketing campaigns clutter-free and well-managed.

What Is Email Cleaning?

Understanding the essence of this term is necessary to evaluate its benefits. Email cleaning is a process by which you remove your inactive, unsubscribed, unresponsive, spam, and other unwanted emails from your inbox to free up space for useful activities.

Well, this might sound easy to an individual with only a few promotional emails in his inbox, but for marketers handling huge emailing campaigns with over 70,000 to 80,000 users and contacts, it can be extremely daunting. The job might still be done, but it will take a lot of time and effort, leaving the marketer drained. Thus sorting emails one-by-one is not in question.

Moreover, having a massive email list is not a victory if you get a response from hardly 5-10%. A wise decision is always to choose quality over quantity and opting for tactics to understand the game.

Benefits Of Email Cleaning

Email cleaning has been quite effective for most marketers. This short and quick process can go a long way in improving the results of your email marketing campaigns. Here are some solid benefits of email cleaning.

· Improves ROI

Email cleaning aids in boosting up your sales by improving clicks and enhancing ROI by up to 20-25% through cutting off the futile customers.

· Saves Resources

It helps to target the right audience, which saves time, energy, and money, allowing you to use them in the right place. The main purpose of email cleaning is to clear all the stones of your path to reach the destination of high sales and build good connections with your long term purchasers. One way to ensure the right audience is through an efficient email extractor that collects the most profitable email addresses for your business.

· Reduces Bounce Rates

Since email cleaning leaves you with a list of true prospects and customers, the bounce rates decrease drastically. More of your emails are opened and responded.

Email cleaning is a direct ‘make it or break it’ strategy for email marketing. It relieves you from the strain of unresponsiveness and high bounce rates. Email cleaning has efficaciously helped in enhancing the deliverability and revenue generation of email campaigns.

If you’ve been observing these signs of fake and useless emails in your email list but didn’t pay much attention, don’t delay it anymore. To help you with that, here are the top 5 super-effective email cleaning tactics that can clear out all the junk emails in a few minutes.

Top 5 Email Cleaning Tactics

1. Keep A Check On Readers

Reviewing email marketing activities is essential to test and maintain their productivity; just like we keep a check on the fruits we buy to save them from rotting.

Based on the reviews, segregate active and non-active users to make individual strategies for both the categories and work accordingly. Needless to say, your priority here should be to facilitate your active customers and strengthen your relationship with them.

2. Ask Questions

Sitting on the other side of the screen, you never know if your audience isn’t interested in your content or not compelled enough to respond. A good way to find out is to give them a chance to speak by asking questions. You can add polls, ask for feedback, give them an option to request, ask for suggestions, ask their preferences on types of emails, etc.

It will give them a chance to come forward and clearly prove themselves as active or inactive users, helping you sort them out.

3. Re-Engage With Them

Some of your users might be temporarily inactive, or simply not interested in the type of content you provide them with. But that does not mean they are not interested in your business or offerings. Thus, before you kick them out of your list, try to reengage with them by sending them some incentives, like

4. Let Them Unsubscribe

Do not bind your subscriber to stay connected to you even if they don’t want to. Often businesses make the process of unsubscribing lengthy with a lot of questions. That’s one way to reduce unsubscription but that doesn’t do any good to the business since people do not respond to their content or show interest in their offerings.

Not giving your recipients the option to unsubscribe can lead them to report you as spam. When a business is reported, its emails are automatically marked invaluable by the ISPs and are thrown to the spam folder, preventing the recipient from seeing them.

Hence it is better to give your users an easy way to unsubscribe. When these users unsubscribe they are automatically canceled out of your list, which also saves your effort of sorting out active and inactive users. Opening this option might make your customers appreciate your move and be more active.

5. Use Automated Email Cleaning Tools

Automated email cleaning tools like CBT Mass Email Sender which not only allow you to send out emails in bulk but also let you clean your email list are life-savers. CBT MES allows you to create an email list and send emails in bulk, then record their results and accordingly clean the list. It has enabled marketers to improve their overall performance while ensuring the best results they can get.


Email cleaning is essential for healthy marketing campaigns. However, one must not jump to kicking out users from the list right away. Try to rejuvenate your relation with as many customers as possible before finalizing the list. Using automated tools for the purpose is a cost-effective and time-saving tactic.

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