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Email Marketing vs. Social Media: Pros, Cons & Opportunities

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07 Jan 2021

Considering the current day statistics, more than 4.5 billion people use the internet, and approximately 80% of them are using social media. But, here’s the catch, almost all of them have an email account.

Emails and social media both serve as a means of electronic marketing. While social mediamarketing might seem like the future, emails provide you with a more direct approach to your clients.

To understand this better, let us look at it this way.

“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee.’ The original 1 to 1 channel.”-Erik Harbison

Now it might give you a certain level of idea on how this works, but it doesn’t essentially describe which one works best.

Here’s a detailed insight on both Email Marketing and Social Media.

What is Email Marketing?

Email marketing is the process of using emails to send out promotional emails and services. It is also used as a means to develop one to one relations with your potential clients.

Email marketing has numerous benefits that are associated with it. Consider it is a cost-effective means of communication that allows your customers to be informed and send out customized emails.

With over 3.9 billion email users, the open-rate of emails is at an average of 22.86%. In contrast, the click-through rate approximates around 3.71% and the ROI at a whopping 4400%. –Email Marketing has a higher ROI.

What is Social Media Marketing?

Social Media Marketing is the process of connecting with potential clients using social media platforms. This requires publishing read-worthy content on your social accounts, interacting with your followers, and running advertisements.

Social media marketing has a 0.58% engagement rate for Facebook, Instagram, and Twitter altogether, and over 3.6 billion total users. It has a relatively low engagement rate of 22.86%. –However, social media allows you to drive traffic into your website and boost your overall sales.

Email or Social Media: What Should You Go for?

There doesn’t necessarily have to be a winner. Both of these are potent channels to be used side by side for increased overall revenue and engagement.

In terms of revenue and reachability, email marketing has an ROI of 4400% and an engagement rate of about 22.86%. However, social media has a comparatively low engagement rate of 0.58% and almost no ROI.

A study was conducted based on the ages of 18-24 and 25-65. It was found that over 74% of people chose emails for B2C interaction. Whereas only 24% of people preferred social media ads for B2C exchange.

If you’re a business owner and plan on sending out promotional emails, there’s a good possibility your client wants it over an email. Whereas, if your clientele wants to reach out to you, there’s a good possibility they will reach out to you on social media.

Key Takeaways


If you’re a marketer, you know what marketing service would get you a higher ROI. Both email and social media can be used for digital marketing. It can help grow your current mailing list. If you fail, you can use a web scraper and email extractor.

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