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Do You Know How To Measure Email Deliverability?
Whether you own a business or you're planning on establishing one, digital marketing will be your first and foremost concern. With almost any new business, the resources are limited, and you can't waste any time or money. However, when it comes to digital marketing, you can't miss out on an opportunity like this.
With over 3.9 billion total internet users, and approximately 293.6 Billion emails sent and received every day, email marketing has to be one of the best ways to promote your campaigns and provide a boost in your total sales.
According to studies in 2016, every $1 spent in email marketing generates $44in return, which is a surprising 4,400% ROI, making it one of the most effective options available.
Now, it might seem as simple as sending out emails in bulk, but the open rates and engagement stats state otherwise.
To run a successful business campaign, you need to be sure your emails are delivered to your potential clientele. But how do you find out if your emails are delivered or not? To answer this, here's a detailed insight on Email deliverability.
Email Deliverability: What Does It Mean?
- Email deliverability is the ability to ensure that your emails are being received by your clientele. Keep in mind; email delivery and email deliverability are two different terms.
- Email delivery –when your email is successfully received by a mailing server.
- Email deliverability –when your email successfully reaches your client's inbox.
When it comes to running a successful campaign, it cannot be accomplished without ensuring the deliverability of your emails. It is used by marketers to get the engagement stats of their active campaigns.
Email Deliverability: Explained
With over 22.86% open rate of Emails, you might wonder why is it 22.86%, and why not more? It all comes down to the deliverability of your Emails.
Deliverability of Emails is determined by the bounce rate, open rate, click-through rate, and spam reports. These give the marketers a general idea of and how engaging their campaigns are. Statistics like these disclose trends in subscriber engagement and activity over time. Engagement rate directly affects the sender's reputation, both for the marketer and the email service provider (ESP), hence why it is a crucial factor when it comes to email deliverability.
Email Deliverability: Why Is It Important?
- To understand this better, let us provide you with an idea of why email deliverability matters.
- The Better Deliverability, The Better The Campaign
Email plays a vital role in current-day digital marketing. With a whopping 4400% ROI, as mentioned earlier, it has the potential to bring out better engagement on your marketing campaigns.
Email deliverability is the sole factor on which email marketing is dependent. Now, you might get a free email service provider to cut down on resources, but to keep your subscriber list up to date and send out bulk emails with a better open rate and engagement rate requires strategic planning.
All your efforts might be wasted if your email fails to reach your clientele due to poor deliverability. For improving email deliverability and lowering your bounce rates, it requires composing a perfect email.
It needs to have a balance between text and images, appropriate spell-checked content, using a decent font, and then select a proper time are the essential factors in sending a successful email.
Striving In The Email World
As per a study by theRadicati Group, the number of worldwide email accounts is 3.8, with over 124.5 billion business emails and over 111.1 billion consumer emails are sent and received every day. Besides, over 14.5 billion spam messages are sent each day.
With a whopping increase in email accounts and the traffic generated by emails, ESPs implement more advanced methods of filtering spam emails. To address this and prevent your mails from reaching the spam folder in your subscriber's inbox, as a marketer, you need to focus on the content that you're sending out.
Better content will lead to your emails reaching the inboxes of your potential clientele.
Ways to Measure Email Deliverability
- Precise measurement of your email deliverability can be a challenging task. With billions of emails sent and received each day, there isn't any accurate way of tracking each and every email. However, certain measurable components can help you determine the deliverability of your emails.
- One way to ensure that your email is received in your clientele's inbox is by determining whether the ISP accepted the contents of your message or not. While it might help you figure out if your email was accepted or rejected, there is no way of actually tracking the ultimate destination of your email. Furthermore, there is no real way of determining if your email has hit the dreadful spam folder. The only way to prevent this is to write a read-worthy and proof-read email.
- Another way to ensure the deliverability of your emails is to create a subscriber list comprising of test emails, and then track where your sent email's final destination is after being received. This will help you determine if your email will reach the inbox or the spam folder of your clientele, or didn't reach the inbox at all. For obtaining useful statistics, it is wise that you track this information over a duration of 6 months.
Furthermore, for an even better way of monitoring the destination of your emails, you can keep track of the open rates. Higher open rates hint at a successful campaign and that your information is received by the potential clientele.
Key Takeaways
Email deliverability can be measured by determining whether the ISP accepted your message or not.
It can also be determined by using test emails and verifying whether it reached the inbox or the spam folder.
Open rates can also give you a perspective on the deliverability of your emails.
Conclusion
Email deliverability, especially through CBT Mass Email Sender, plays a vital role in running a successful digital marketing campaign. Considering the billions of emails being sent out and received each day, it can be challenging to track their destination. However, it can be determined by relying on the information provided by the ISP and using the open rate statistics.
