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6 Tips for Standout B2C Email Marketing
6 Tips for Standout B2C Email Marketing
Email marketing is one of the best ways of reaching out and engaging with old customers along with gaining new ones. If you are looking for tips on how to improve your B2C email marketing tactics and stand out amongst the crowd, you are at the right place. But before moving on to the tips and tricks, let’s take a look at how B2B and B2C marketing differs.
Difference Between B2B and B2C Marketing Strategies
B2B or business to business marketing involves sending promotional and marketing emails to different companies while B2C or business to customer marketing deals with sending marketing emails directly to customers.
The email inbox, although a private space, gets bombarded with hundreds of emails daily. It is your duty to make sure that your email stands out among all these.
The main difference between B2B and B2C modelsis the decision-making process. In B2B marketing your target is another business and you work with a group of people who make purchase-related decisions, while in B2C marketing your target is the customer and the customer makes the buying decision.
Businesses prefer logic and statistics, so B2B emails are filled with logical data and stats that explain how the product or service will be beneficial. Customers want ease, utility so B2C emails are full of story-telling, compelling ideas, and engaging messages.
A number of messages that the users receive are promotional messages from different businesses trying to sell their products. If you want to stand out from the crowd, make sure you stay on point and clearly tell the users what you have to offer, in an attractive way.
Tip#1: Use Segmentation
Email segmentation is a good practice that is recommended for both B2B emails and B2C emails. Segmenting through CBT Mass Email Sender helps the sender divide their sender list into smaller lists so that the email can be crafted in a more targeted manner, keeping the intended audience in mind.
Although segmentation is important in both B2B and B2C marketing, the use for segmentation is more needed in B2C marketing. Users receive hundreds of emails every day and segmentation help in ensuring that the emails they receive from your business are targeted and useful for them.
Some common segmentation criteria are:
- Demographics
- Past purchases
- Preferences
Segmentation can take many different forms depending upon the audience, type of business, ongoing trends, personal engagement, and industry, etc.
For your email marketing campaign to be successful, it is necessary that segmentation is done on a solid basis. It would be advisable to segment users on the basis of purchase history or preferences as it would help crafting targeted emails easily.
Tip#2: Personalize Your Message
Personalizing your emails is a good way of getting the customer’s attention. Customers want to feel as if the email was created especially for them. This feeling of uniqueness makes them open the email more often. In an inbox full of mass promotional emails, a personalized email stands out.
Using the subscriber’s name or account number is one way of personalizing the email. Although this tactic is now being widely used and hence has become pretty ineffective, it is still better than sending simple emails.
Tip#3: Appeal To Emotions
Do not simply throw away content at the customer, craft the content in such a way that it appeals to the customer, and gets him engaged. Adding an emotional layer to your marketing emails is always a good idea. This can be done by describing how one of your business’s ventures did something good for everyone. The basic goal of the email should be targeting the user’s interest and providing them something they want. However, an emotional argument is the best way of reaching the customers in such a way that the message resonates with them.
Tip#4: Send Emails At The Right Time
Selecting the right time for B2B emails is comparatively easier as they tend to get more engagement during business hours. The same is not the case for B2C emails.
The successful sending time of one company might not work for another company. This is due to a variety of audiences and varying interests. You should experiment with different timings and find out the time slot that generates the most engagement in your B2C marketing emails. Try sending emails at off-peak hours as the competition is quite low at these times and you might end up getting better engagement.
Tip#5: Do Not Be Formal
Being formal in your B2B emails can be a good idea but the same does not apply to B2C emails. Being fun, informal, and goofy can be a good tactic for a successful email marketing campaign. Studies and stats reveal that some of the most successful email marketing campaigns were pretty informal and this led to a higher user engagement.
B2C emails are a way of showing your brand’s personality. Make sure that your emails are crafted in such a way that it sticks with the receiver and they look forward to your future emails. This can only be done if your emails are creative, fun, and different.
Tip#6: Use Promotions To Your Advantage
B2C campaigns are usually short and targeted. You should use these to your advantage and make the most of these campaigns. Whether the campaign is to sell a product or provide a service, you should try to keep the emails targeted as it will help you get more engagement.
Conclusion
The bottom line is that B2C emails should be about the customers and personals, they should not be formal and in a robotic tune, rather they should be friendly and engaging if you want your email marketing campaign to be successful.
