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6 Reasons Your Visitors Aren’t Converting On Mobile

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06 Jan 2021

Websites are one of the most important things when it comes to digital business. As the world’s business activity keeps shifting to digital platforms, the online marketplace is getting more competitive. Therefore, holding on to the old customers while attracting new ones, is the prime need of every online marketer.

As a marketer, it gets crucial to portray the best image of your brand and a website is the best way to do it as that is where your customers head to when looking for a virtual outlook of your brands. Websites create the first impression of the brand on the customers. However, if that first impression is ruined, then it simply means to lose your customers to your competitors.

Thus, a website should be simply the best. From its domain to its responsiveness, everything should be flawless as even a small defect can count as a big loss because it’s not just one brand, who is trying to win the race. Therefore, any fault on your website should be rectified as soon as possible.

If you are trying to optimize mobile conversions or looking for a way to optimize your website for mobile, then put the worries aside because here we have highlighted six prime reasons for your visitors not converting on mobile with some quick solutions to them.

Why Should You Care?

The most important thing for a business is its potential customers, which no business can afford to overlook but what if we tell you that the number of cellphones has surpassed the number of people on this planet? Who do you think is using these 7.2 Billion mobile phones and for what?

People are using mobile phones more than they use desktops, therefore, to reach out to your potential customers, you should remember that they are mobile users and your business’s activities should be designed keeping that in mind. Therefore, having huge mobile traffic will benefit your business, but for that, you should be able to optimize your mobile conversions.

Why Your Website Visitors Aren’t Converting On Mobile?

Following are a few mistakes that are making your visitors quit your website:

1. Too Small Sized Forms

One of the most common mistakes brands make while designing their website is that they forget that there is a difference in screen size and resolution of a phone and a desktop. Therefore, the opt-in forms for websites appear too small in size and bad in resolution on a mobile screen. Consequently, it gets difficult for these brands to optimize email opt-in forms for mobile users visiting their websites. This leaves their visitors in a struggle of hitting the right button amid the congested form and poor resolution, resulting in an appalling brand impression.

If you don’t want your brand to have that kind of impression on your customers then try to keep your email opt-in forms and pop-up notifications responsive. A good responsive design should be made considering the fact that people use their phone with their thumb or fingers, therefore, your opt-in forms’ button should appear in proper sizes across different devices’ screen sizes and resolutions.

2. Same Desktop Layout for Mobile

As we’ve discussed that the difference in screen size and resolution should be kept into consideration while designing the layout of the website. Another commonly made mistake is that many websites incorporate full-screen welcome messages and images, however, it gets messed up when the site is visited by phone.

The small screens of mobile devices accommodate fewer words and smaller images than desktop. This makes mobile conversion optimization a whole new thing. Therefore, using the same layout as of desktop for mobile is a big NO. If you want to turn mobile users visiting your website into subscribers then your go-to choice should be a minimalist email opt-in form design.

Moreover, if you want your business to do as good as all the clever businessmen out there then, try to use their creative way of tackling this problem; use 2-step email opt-in forms. Your users would find it easier to use as it combines opt-in forms, links, and images which will allow the forms to appear only when a user clicks on them.

3. Too Many Questions

Don't be too nosy. Many websites ask for a lot of information while signing up as it helps in determining the right audiences with a particular preference which later helps in segmenting the email list. However, asking your visitors too many questions and boxes to fill while subscribing to your site will only irritate them. Just the idea of having to type that much using the small keyboard of phones can be frustrating to a lot of people.

Therefore, try to limit the questions while making mobile opt-in forms so that your visitors can easily subscribe to your email lists. Skip the questions about job title or city; an email address, with the first name, should be enough information. Because you can use different methods, such as giveaways, to gather detailed information from your visitors at some other time when they will willingly fill out all the boxes.

4. No Video Content

For your information, the majority of the video content available on the internet is watched through cell phones and many marketers use video content to engage the audience on their website for mobile users. Therefore, if you have been making the mistake of not including a video in your email opt-in forms, then please embed a video now.

Doing so will help you skip the hard work of adjusting the images and subbing of text according to the mobile screens. A good video will convey the message more efficiently and also, engaging your visitors much better than a load of text would do.

5. Disturbing Pop-Ups

We all agree that Pop-up messages can convert your website visitors into your subscriber but this strategy doesn’t work well on mobile users. Huge pop-up messages ruin visitor’s experience of your website and a user can simply shut down your site out of frustration. Therefore, use a smarter approach while trying to convert visitors on mobile.

You can embed opt-in forms somewhere between the paragraphs of blog posts on your site. Moreover, you can also switch to the notification bar on the website which will not interrupt the visitors however, will always be there if they want to subscribe.

6. No Inactivity Sensors

Too fond of pop-ups? Then try them in a non-intrusive way. Instead of disturbing the visitor while reading a blog post, make the pop-up appear only when the visitor is inactive or about to leave the page. You can use exit-intent and inactivity sensors to use such options.


Businesses often make some common mistakes that not only ruin their image in the eyes of their website visitors but also stop the visitors from turning into subscribers especially when they are mobile users. Therefore, note down these mistakes and make sure to avoid them by simply following the quick tips we have shared with you. Try these tips and see your visitors converting rate rise high.

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