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5 Ways to Check Your Sender’s Reputation

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04 Jan 2021

Sender’s reputation has a significant impact on email deliverability rates. According to a report, 20% of the emails that are non-spammy and legit don't land into the mailbox of the recipients. If you are experiencing low open rates and higher bounce rates, your sender’s reputation might be the cause. The email providers or the ISPs like Gmail, Outlook consider the sender’s reputation as a factor that decides whether your emails will reach your recipients or be dumped into the spam folder.

Let's go through some factors that influence the sender’s reputation, before moving towards the ways of checking your sender’s reputation.

Factors That Influence Your Sender’s Reputation

· The Number Of Recipients

The number of recipients you are sending email has an impact on your sender’s reputation. If you are sending bulk emails like 10,000/day, most of the emails may not reach your recipients. Moreover, sending bulk can result in getting flagged by your recipient's ISPs. This way your emails would land directly in the spam folder. You can fix this issue by using an email service provider that shows you the maximum limit of sending emails per day. This way you can avoid getting flagged.

· The Email Complaints

The number of email complaints you are receiving can influence your sender’s reputation. If a lot of people are complaining about your emails, it can worsen your sender’s reputation. By using an email service provider (ESPs), like the CBT Mass Email Sender you can see the number of complaints you are receiving.

However, your ESPs cannot recognize why people are complaining, you need to figure it out yourself. The few reasons behind higher complaints can be irrelevant email content or frequent emailing.

· Purchasing Email Lists

ISPs set up a bunch of fake email addresses to trap spammers. If you have purchased email lists, those email addresses may be included in the list. Sending emails to those email addresses signals the ISPs that you are a spammer, which destroys your sender’s reputation.

· High Bounce Rates

There are two types of bounces that create hindrance in sending emails -soft and hard bounce. A soft bounce is when emails can't be delivered because of some temporary issues. Whereas, in case of hard bounce the emails are not delivered due to permanent issues. Usually, ISPs are concern with hard bounces.

Commonly hard bounces are caused because your emails are sending to those email addresses that have been inactive for quite a long time. Using an ESP like CBT Mass Email Sender will help you identify inactive emails and remove them from your email list.

5 Ways To Check Your Sender’s Reputation

1. Email Authentication

After setting up the domain name, the second thing you have to do is authenticate your email. If your emails are not authenticated, your sender’s reputation may be impacted by it. Authenticating your emails verifies you as a legitimate sender to the ISPs.

Sender Policy Framework- to ensure that your recipients recognize you, you have to compare the sender’s IP to the list of IPs that are authorized to send emails from the same domain you are sending emails. Domain key identified mail- this helps to ensure that your emails have not interfered during the sending process.

DMARC- it checks that senders policy framework and domain key identified mail are passed to send emails.

2. Use An Opt-In Method For Confirmation

We know that the spam traps can downgrade the sender's reputation, thus you need smart approaches to duck down the spam blows and successfully land your emails in the targeted inboxes. One of the most effective ways to avoid spam traps is by taking permission from your recipients on whether they want to receive your emails or not.

For that, you can use a single opt-in method or double opt-in method. In the single opt-in method, the subscribers permit you by sign-up forms or newsletter on your website. Whereas the double opt-in method is the same but confirmation emails are sent to the recipients to double confirm the permission for receiving emails.

3. Providing Relevant Content

There is a popular quote that states “content is the king”. Well, following that you need to make sure that whatever content you are sending to your subscriber must add value to their lives. Sending irrelevant content to your subscribers will only result in more emails getting spammed. To modify and improve the relevance of your content you should use segmentation. Through segmentation, you will get a clear perspective of what type of content your subscribers need according to their interests.

4. Maintain Email List Hygiene

quality over quantity….

This phenomenon perfectly fits the maintenance of an email list -it’s better to have a few active subscribers than a long list of inactive subscribers. Sending emails to inactive and unengaged subscribers won't serve your purpose. In fact, that’s only a waste of time, money, and effort.

Try decluttering your email list every 2 months and segment inactive subscribers in a different list. Send them a re-joining emailing, welcoming them to be your active subscribers again. Start removing people who don’t respond to that email. The email list you will come up with will significantly show a rise in your open rates.

5. Avoid Blacklisted Emails or URLs

Blacklists are those URLs or emails which are unauthorized or marked as spam. Avoid sending emails to blacklist emails or URLs as they will not allow your emails to reach the mailbox. To avoid blacklist, follow these tips religiously for better results:

Wrap Up

Sending emails to a large email list is not adequate to attain success in your email marketing campaigns. You shouldn’t be among those who overlooked the sender’s reputation for their emails. Remain vigilant and keep a check on your IP and email list. If you follow the guidelines you would see a rise in the ROI of your emails, the open rates would increase and the bounce rates would decrease significantly.

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