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5 Rules For Writing A Polished Email Marketing Copy
It is due to this fact that email marketing is still one of the fastest-growing and lucrative email marketing strategies. Regardless of size, almost every corporate company uses email marketing to generate leads and widen its customer base. However, mastering the art of email marketing is not everyone’s cup of tea.
Every email writer must understand a few key rules to write a polished email marketing copy. Putting your heart and soul into crafting an email that goes unattended is only a waste of time, money, and effort, especially when there are ways to generate amazing ROI from it.
To secure the expected results from your email campaigns, you need to speculate your emails closely to identify any possible mistakes that might have gone unattended. To help you out with that here are 5 rules that can instantly make your email marketing copy more polished and professionally refined.
1. Bold In The Right Way
We all want to drive our viewer’s attention to the most important points in our email. However, in the flow of writing, we often overlook and somehow misuse one of the most important features -bold. You must know the art of bolding your text when writing an email marketing copy. To make the correct use of this feature, you can use the following tips:
- Emphasize -use the bold style only to emphasize a certain point and try not to overuse it. It slows down the reader to pay more attention to the important point while bolding your text frequently can make your reader lose interest and skip it.
- Bold is better than italics - if you are using italic serif font to emphasize, try not to bother with it. An Italic serif font doesn’t stand out more as compared to a bold serif font.
- Create contrast - use bold fonts for headlines to make them contrast the body text.
2. Ask Someone To Proofread Your Email
You should find someone, maybe an editor or anyone who can proofread your emails. This is because many times, we over-explain ourselves, which might be distracting for the readers. We may also often miss out on some important points while highlighting others. Hence, proofreading is crucial to ensure a balance in our content.
You must ask your proofreader, for missing and over-done points. This way, you would not blindly send emails to your audience and somehow predict your emails' outcome. Besides, you can also improve the quality of your emails through constant feedback from your proofreader. It would be best if you created an email checklist for counter checking your emails. This will give you more clarity about how your emails will reap the results.
3. Write A Subject Line That Ignites Curiosity
Well, it’s a human behavior that we go for anything that makes us curious. This gives us our next cue of adding urgency to our subject lines. You can use subject lines; for example, the 50% sale will end in 2 days. This way, you will create a sense of urgency and fear of missing out (FOMO) in your audience and probably get more open rates than you ever had. Moreover, try adding a customer-based subject line, which shows that your email can really benefit the readers. People don’t leave anything unattended that reaps benefits to them.
4. Standardize Capitalization
The inconsistency of capitalization can make your emails looks unprofessional. It may even make your readers ignore your emails. Hence, before writing an email, you must decide how you will capitalize on your headers and the bullet points.
Here are two points to consider to master standard capitalization.
- Decide whether your headers will be sentence case or title case. Sentence case means is all the words in your headers will be capitalized. The title case means that only the significant words in your header will be capitalized. This seems unimportant, but it actually matters because multiple headers' inconsistency may look inappropriate and indecent to your readers.
- Choose whether the first letter would be capitalized or lowercase in your bullet lists. Both of the options are correct unless you switch between the two of them in the same email.
- 5. Get Personal With Your Audience
95% of companies believe that personalization is vital for email marketing campaigns. When sending an email, personalization helps encourage the receivers to click and open the emails. Here are a few tips to help you personalize your emails.
- Use people’s names in your email- using your receivers’ name in your emails will make you sound more personal and familiar to the readers. They will perceive you as a human directly interacting with them which will encourage them to respond to you.
- Segment your audience and write emails accordingly- you should segment your audience into a few groups according to gender, age, or more. Write distinctive emails for each segment according to their interest. This way, you can write more polished emails.
- Set automated behavioral trigger emails- when a social media platform like Facebook sends you an email that you haven't log in for the past 10 days, that’s automated behavioral trigger emails. Setting up them would really add value to your personalization. They have a 152% open rates, as this email triggers the behavior of the readers and let them check those emails.
- Re-engagement campaigns- this campaign focuses on your subscriber that aren't in touch with you for a long time probably around 6 months. You have to send these email campaigns to remind them of your service and ask them to reconnect with you.
Writing a polished email marketing copy is crucial to the success of your email marketing campaign. These tips above reside the power to improve your email writing significantly. You should thoroughly read them and implement them to get the benefits you desire. Besides these tips, you should fix all your grammatical errors in your email. Furthermore, you have to choose crucial words that can drive your audience’s attention to your email.
To ensure you are doing every technique the right way you can use CBT Mass Email Sender for its amazing tools. Not only does this software allows you to segment your list but also offers A/B testing which makes your emails stand out in a crowded inbox.