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5 Keys to Leveling Up Your Email Pre-headers

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05 Jan 2021

There are a million ways to level up the email marketing game for your business. However, it just requires research to be able to do so. You need to discover new ways on your own if you want to be successful and want to level up your business in no time.

Email opportunities on mobile devices have expanded by more than 30 percent in the last five years. More emails are now available on handheld devices than on desktops. This is why you need exact strategies that are flexible for almost all devices.

Have You Ever Heard of Pre-header Text Used In Emails

The use of pre-header text has proved to be an essential factor for any marketer using email to increase sales and revenue.

Read on to find out what pre-header text is, why you should use it, and how to write powerful pre-header text to help you open and function on your email marketing campaign.

A pre-header is the overview text that, when an email is opened in the inbox, accompanies the subject line. Before you open it, most smartphones, laptops, and online email clients provide them with tips about what the email includes. Consumers use this functionality to scan their emails, while advertisers see it as an opportunity to create an impact.

What you need to know about the Pre-Header Texts:

The pre-header text is a verbiage that summarizes the details in your email, newsletter, or similar message that you provide. It provides audiences with a brief blurb about what they should expect, should they wish to read the material included.

If you watch your relaxed pace, email pre-headers can be excellent tools. You will track how many people open the emails and messages you send if you use analytics, so if you send 1200 emails and only 300 bounce back, then 800 consumers have probably received the content. From there, you can watch and read what was given by how many of those 800 people opened the emails.

Provided that the open rate is high, the pre-header is presumably set to go and does not require extra work. People noticed what the email was about and became sufficiently intrigued to proceed. If your rate is low, reexamining your pre-header and deciding what to fix may be worth your time.

Consider the best practices for the email pre-header below. When making a strong pre-header, the first thing you'll want to do is to read the material many times and, when you think you can no longer read it, reread it. Examine the message's nooks and crannies. What do you try to say or achieve? What is so intriguing about this text that you feel people should read it?

Examining and knowing these theories will assist you to bring together a pre-header that outlines the data best and easily guides readers to the key points. CBT also helps its clients for leveling up their email pre-headers.

1. Characters in the pre-headers

First, you'll want to check the length of your pre-header. A good pre-header is between 85 and 100 letters, on average. People can lose confidence and close the email quickly if it is too long. The average adult has an attention span of around eight seconds, according to Time Magazine. That's one second shorter than your pet goldfish, but making your pre-header quick and sweet is essential to guarantee that the reading person doesn't just skip through.

Finally, for the pre-header, be imaginative. Please don't write it in black and white and publish it as a regular email extension at the top of the list. Using a new font or catchy paint to make the words smaller than usual if you can. The first thing readers see is usually your pre-header, so making it big and bold enough for them to see might entice them early.

2. The Artistic Approach for the business

Note the first words of the letter from this business. It's about a special deal, an offer which ends today. People are still interested in sales, but they would know how to move fast, resulting in a convenient and straightforward deal.

3. Simple Messages

Another shop that advertises a deal, but a bit more boisterous with this one. One sees a note outlining 20 percent of the company's shoes in broad lettering. Footwear doesn't necessarily come cheap, but if they need to replace their shoes, a message like this would undoubtedly draw readers at first sight. The offer and simplicity make the early text appear as the pre-header, so useful in this case.

4. Prescreening tool, subscribers

Along with the subject line, the first thing subscribers experience when they receive your email campaign is the pre-header text. They use these two elements to determine whether to open your campaign. It is challenging to get users to click-through and take your desired conversion move without having your email opened (such as making a buy on your website, for example).

5. Pre-header text enhances email open rate

Some email marketers have reported that subject lines matter, whether anyone opens your email or not. They assume subject lines function in the inbox as a one-line commercial and that the advertising has meaning in itself.

In a 2015 Email Subject Line Review Study, it was found that "Whether or not your email gets opened, people see your subject line." What this suggests is that in your client's inbox, a subject line creates your brand. It establishes a psychological bond between your subject line and your brand, whether or not it gets opened. It provides a semantic link between the vocabulary you use and your customers' opinion about you over time. If a subscriber can read your subject line, they can at least read the start of your subject line.

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