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31 0f The Best Free Marketing Tools For Small Businesses

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04 Jan 2021

Managing a wide scope of marketing demands, especially for small businesses, essentially requires the right tools. Fortunately, there are many apps, websites, and software available to help you, but testing out each one of them to find the best for your needs can be extremely time-taking. Thus, here we've compiled a list of 31 best and free tools to help you manage your business. These tools will help you attract, delight, and engage your customers.

Best Tools For Email Marketing And List Building

1. CBT Mass Email Sender

CBT Mass Email Sender is a bulk emailing software that offers some exceptional email marketing features. It eases list building and segmentation. You can easily divide your audience based on their behavior and preferences. Moreover, it offers A/B testing which ensures you the best marketing emails.

2. HelloBar

HelloBar is an online tool that collects all of your email addresses automatically allowing you to focus more on other parts of your business. It incentivizes your offers, providing clear CTAs and direct users to signup pages.

3. Sumo

Like HelloBar, Sumo helps you build your email list. It helps you increase your newsletter signups and grows your site's traffic by creating professional-looking pop-ups that can be triggered on the timer, clicks, and right before users are about to leave your site.

4. Stripo

Stripo is a fast-growing online tool that helps you design professional-looking email templates. It has drag-and-drop and HTML email builders that create interactive and high-quality emails for you.


Like Stripo, is an email template builder. It helps you create mobile-friendly newsletters and customizes the messages and exports them to your ESP.

6. Sendinblue

Sendinblue provides free email marketing services. With it's easy to use drag-and-drop templates you can design beautiful emails. It also helps you track and measure your email results.

Best Tools For Graphic Designing

7. Pablo By Buffer

Pablo helps you create amazing graphics for your marketing campaigns. It helps you create beautiful and engaging images of perfect size and format for every social networking site including, Facebook, Instagram, and even Pinterest.

8. Unsplash

Unsplash helps you share high-resolution photos with anyone for free. It helps entrepreneurs and designers by providing them with millions of images to use for their website and social sites.

9. HotJar

HotJar is online behavior analytics and user feedback service that turns more visitors into customers. It helps you understand the behavior of your site's visitors and gather their feedback to improve your performance.

10. Pikwizard

Pikwizard provides you with tons of high-quality and royalty-free images for editorial and commercial use. It saves you from hiring a photographer or paying for stock site subscriptions.

11. Visme

Visme is a collaborative platform for individuals and teams to start developing their projects. It helps you create visually appealing presentations and infographics.

12. Canva

Canva is a free graphic design platform that helps you create social media graphics, presentations, and other visual content. It helps you design anything and publish anywhere.

Best Tools For Content Marketing

13. Feedly

Feedly is a news site that gathers information from different blogs and websites in one place. You can get writing inspiration from Feedly. It has all the latest posts that give you trendy topics to write on and bring more traffic to your website.

14. Hemingway App

Hemingway helps you make your writing 'bold and clear'. It detects common errors in your writing, for example, confusing sentences, unnecessary passive voice, use of weak adverbs, and so on. It helps you polish your writing and create engaging content.

15. AnswerThePublic

AnswerThePublic is an online keyword tool that shows searched questions, that help writers add those content and keywords in their blogs and articles. It is considered to be one of the best SEO tools.

16. Grammarly

Grammarly is an online grammar checker -almost essential for every content writer. Grammatical errors can often make your most valuable words to lose their value, turning your content into the trash. However, running your content through Grammarly once can help you clear away all the grammar issues.

17. Article Title Generator

It helps you create headlines that bring more clicks. Just enter the topic or keywords related to your content in the Article Title Generator and it'll show you hundreds of title ideas.

18. Buzzsumo

Buzzsumo is an online platform where you can connect with people related to your industry and find out what is trending. This will enable you to write on trendy topics.

19. CoSchedule Headline Analyzer

Check whether your headline is effective or not by using CoSchedule Headline Analyzer. It evaluates the level of attractiveness of your headlines and helps you enhance them accordingly to make them potentially more attractive.

20. Survey Monkey

Survey Monkey is an online survey tool that gathers feedback from people via website, email, and mobile chats. You can use Survey Monkey to understand what your target market wants from businesses like you. It'll help you understand what your audience needs and you'll be able to create content that'll derive more traffic to your site.

21. Medium

Medium is a free and open platform for writers to showcase their amazing content. Readers from all over the world turn to mediums to read dynamic ideas and stories shared by different writers. It can give small businesses great exposure and help them grow their reader-base and turn prospects into customers.

22. Quora

Quora is an online community of learners to ask and get answers. People from all over the world visit Quora to ask questions that are answered by the Quora community. It is the best place to get inspiration for your writing. Also, you can find a lot of ideas and interesting pieces of information to add to your content.

23. Google Trends

Google Trends tells you what is trending online. Just add keywords related to your industry in Google trend's search box and it'll visualize all the trending topics. Writing up to date and relevant content will increase the number of your website visitors.

Best SEO tools

24. Ubersuggest

Ubersuggest is a free SEO tool that helps you generate keywords. It filters the best keywords and also suggests words that can contribute to the construction of your content.

25. Google My Business

Google My Business is an online tool that helps you to promote your business on Google search and maps. If you are starting with a local business, it is important to fill Google My Business forms, it'll help you appear more on people's searches.

26. Siteliner

Siteliner analyzes your entire website, for duplicate content, broken link redirection, internal page link, and many more. It helps you identify the key issues that affect your site's quality.

27. YoastSEO

YoastSEO helps you bring your content to the highest standards of SEO. It is the number one WordPress SEO plugin for website optimization.

28. Google Analytics

Google Analytics is a free analytical tool that helps you grow your business. It analyzes your website traffic and creates a better experience for your website users based on past experiences.

Best Social Media Tools

29. ZohoSocial

ZohoSocial is a social media management tool designed for both big and small businesses. Its versatile scheduling and publishing features help your handle your social media accounts without putting a lot of time and effort into it.

30. Followerwonk

Followerwonk is an analytical tool for Twitter. It analyzes and gathers information about your posts’ popularity to help you understand which post worked better for your brand.

31. Hootsuite

With Hootsuite you can manage several social media accounts through one dashboard. It allows you to schedule all your posts from single spot without having to switch between accounts. It offers a 3-day trial to help you test its effectiveness in your marketing project.

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