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3 Outbound Email Automation Tactics

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04 Jan 2021

Outbound email marketing is purchasing email lists and sending cold emails to potential customers. This type of marketing casts a broader net than other methods. Marketers have been using outbound email marketing for the last two decades, where millions of organizations reach out to potential customers through email marketing content. It is estimated that more than 270 billion emails are delivered each day. So you can reach the most massiveaudience by outbound marketing and generate sales with focused marketing campaigns.

You may think of it as a lengthy process, but you can automate your whole campaign. You can use different list-building tools to verify email lists and other automation tools to schedule your email drip campaigns because it is crucial to building a complete email list.

Outbound email marketing is considered a cost-effective way to produce potential leads and generate more sales. But some marketers find outbound email addresses a significant risk because you are approaching your audience without their consent or permission. And this increases the chances of getting a high number of spammed rates. So this is like a gamble. But if correctly strategized and well-directed, it can turn to be a highly fruitful investment. You have to develop a relationship with your outbound contacts.

Building a reliable relationship with potential prospects is essential to make on new customers. For that, you have to sincerely care for your audience and persuade them to provide the right solutions for their pain points. It takes effort and time, but the consequences are worth it.

We have come up with three email outbound automation tactics that will surely make your campaign fruitful:

1. Try to get engaged with your prospects before sending an Email Campaign

While purchasing an email list, you should define the buyer's persona and choose carefully who you want to get engaged with and whom you wish to sell your products. Choose a targeted list of your potential customers. So when you have selected your list, try to get engaged with them on different social platforms. Try to reach on their radar before approaching them via email campaign. Follow them on social media platforms like Twitter, Linkedin, or other media. Like their posts, content, and discussions in Linkedin groups, comment on their posts, or sometimes share their content. This will make them notice you around them and help them not to get annoyed when you show up in their inbox. This increases the chances of optimal open rates.

2. Get Personalized and address their Pain Points

As you have approached a completely new email contact list, it is essential to know them and their expectations from you. Get personal with them. Your content should not be only concerned with your intended product or not always doing branding. Try to send them other entertaining and quality content too. Ask them about their age, location, language, interests, pain points, etc. Address them by their name. Make them segmented based on their language, location, choices, or other relevant data. And send them relevant email data accordingly. Share your journey, achievements, and success stories. Make them feel like a part of the family. Make them feel special in every possible way. Ask for their reviews and their issues.

Consider their pain points and try to consolidate and make them sure of providing a good service. Offer them discounts often. Please give them a money-back guarantee or pre-order facility or flat off on special codes. This all can work to urge them to buy your product and stick to your brand and become loyal customers.

3. Follow up your Email Marketing Campaign

Every email campaign's mandatory move is to ensure follow up at each stage after sending every single email. As to make an email campaign successfully convert leads to customers, it is preferred to send sequenced emails, so when you send your first email to observe the results before sending the second one. As an email marketer, the top priority is to get your emails opened and get a click-through of your landing page. So when you send an email, observe how many of your prospects have shown interest in opening it, clicking through the planted page, or responding. If you get minimal rates for any of these steps, conclude where to insert efforts and improve your content.

Most marketers don't follow their campaigns right after sending the emails and check the results at the end of the campaign. This may cause significant loss, and now when the loss is made, you cannot do anything to minimize the loss. If you are engaged in the campaign through the whole journey, you can check whether it is going smoothly or not. And if not, you can improve it,which will avoid you getting failed in your attempt to run a successful campaign.

Wrap up:

Outbound email marketing results in a significant risk of getting spammed because of not having permission from your audience before sending them emails. Nowadays, opt-in or double opt-in methods are common, and they are considered ethical. So you have to start and carry your email drip campaigns carefully. Try to get a place in their hearts, provide them with relevant content, give them offers, develop an emotional connection with them, give them good service, money-back guarantee to become trustworthy, ask for their reviews about products, send them other entertaining emails, and more importantly offer them post-delivery services.

All these things will help to become known from the unknown and save you from the cons of outbound email marketing. Your audience will surely turn into the warm lead, and you will get the conversions from recipients to consumers.

You are advised to reconnect to your previous customers whenever you initiate another campaign. If they were satisfied with your previous services, then there are chances for them to become your sincere customers for the next campaign.

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