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15 ways to win at writing Email

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04 Jan 2021

It is important to compose an effective email that gives you the desired results, conveys the intended message, or gets optimal reads. To make your Email effective to get readers’ attention. It would help if you use the following strategies:

1. Make an engaging Subject Line

2. Craft an engrossing Introduction

3. Write down your Email Effectively

4. Maintain your integrity

5. Keep it simple and brief

6. Use the right typeface

7. Describe Benefits in your Email

8. Add images and subheads in your mail

9. Make a Clear call to action

10. Make a Two-way Communication

11. Mobile optimization

12. Send it at appropriate hours

13. End it with appropriate words

14. Cross read your Email

15. Don’t forget to Follow-up

1. Make an Engaging Subject Line:

The first thing your reader will look at is your subject line. This will persuade him to give it a read. So you are supposed to make it precise, absorbing, and simple yet interesting. Your subject should be the crux of the whole Email. The purpose it has been written for, the message it is intended to convey, and it should be convincingly engaging that the reader will continue to read it.

2. Craft an Engrossing Introduction:

Your introduction will continue your subject line so try to make it as engaging as possible. Give a few minutes to craft the salutation and an effective opening line. Because despite a good subject line, the reader may find the opening line a turn off if it is not well crafted. Keep your tone professional and a-way formal.

3. Write down your Email Effectively:

Write down your Email, thoughtfully. Make a clear message in your mind that you want to convey. Try to write appropriate and informative content. Don’t rush directly to the business; instead, develop a steady pace. Stick to the same tone throughout your writing and keep checking if it delivers the same message as planted. Write to the point content.

4. Keep it brief and straightforward:

Try to keep it as precise and specific as possible. Use simple words that can be easily understood by the reader. Avoid using jargon, acronyms, or harsh words. Try to organize all the information you are supposed to deliver, from most to least important. Keep the right amount of information your reader should know or be interested to know. Stick to the message and write in absorbing language.

5. Maintain your integrity:

Present yourself as a reliable person. Manage to use a professional tone as much as possible as this will make you credible for them. Don’t get informal but remain polite with your tone. Say ‘Thank you’ or ‘please’ when needed. If you respond to some complaint, be extra polite and say ‘sorry’ to the respondent. This makes you trustworthy.

6. Use the right typeface:

Your content quality would be useless if it does not give a professional look. For this, you need to choose the right font that best matches your intended message. As all fonts are not available in recipients’ programs so using innovative or unique fonts may look as strongly formatted. So use web-friendly fonts with the right sizing, spacing, and color to best suit your message. Avoid over designing your Email; it looks unprofessional.

7. Describe Benefits in your Email:

You have to explain all the benefits and features of the product in your Email. The product does mean anything you are offering or anything you want to convey to the reader or the purpose you are writing it for. You first have to distinguish for yourself the features of the proposed product and how it can benefit the reader. As most of the professionals or business mails don’t do that. And it makes the reader confused about how the product will be beneficial for them as this is about an individual’s interest.

8. Add images and Subheads in your mail:

Using images and subheads can make your Email look more attractive and scan-able. As everyone is busy today and don’t have enough time to read the Email thoroughly, so make it easy for them to absorb your message quickly. Use subheads in your Email. This will you’re your reader to save his time by reading the subheads and watching the images.

But avoid adding subheads or many images because this will cause trouble to your reader while loading it. Add professional photos only.

9. Make a clear Call to Action:

Most emails do not include a clear call to action. And the reader is left stranded as he doesn’t know what to do next. Decide before what you want from your reader. If you want your reader to watch a product or read a blog, then make a highlighted button connection with the link they are supposed to watch. A highlighted button will help them lead directed to the landing page.

10. Make Two-way Communication:

Most Emails make one-way conversations, and most subscribers want to respond to them or ask them something, but they have no option.

So a good email always has two-way communication. They ask their readers if they have any issues or any queries etc.

11. Mobile Optimization:

Keeping in mind that most readers these days are reading your Email from mobile phones. So make your format settled perfectly for mobile users even if it takes some extra minutes. Because optimizing it for mobile makes it helpful for people who are bad at using technology or run short of time to zoom and read it.

12. Send it at appropriate Timing:

Timing matters a lot. I mean a lot. Because sending your Email at busy or odd hours of the day will make your Email lost somewhere in the crowd where it might get skipped. As it is estimated that a normal office worker receives almost 80 emails per day. So you should check what time gets you the most reads.

13. End it with appropriate words:

The ending always matters. If it is well composed, it will greatly impact the reader’s mind for a long time. Besides this, a good email subject line, good email start, and a maintained email body deserve an appropriate ending.

14. Cross read your Email:

You must know how important it is to cross-check your Email before sending it. Any misspelled word, any informal or slang word, over-designed font, or extra subheading or images may cause it to look unprofessional. So after writing it, always send it to yourself and read to know how it looks on the recipient’s display.

15. Don’t forget to Follow-up:

Following up on your emails after sending them is an important step. It will help you make data analysis to see how many readers you have, your peak time, who has responded, and if you have any complaints. Then make a list of those who haven’t read yourEmail and resend a mail to them later.

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