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11 Effective Welcome Email Campaigns With Examples

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05 Jan 2021

Welcome emails are extremely important assets to your business. Your welcome email is your first impression on your subscribers and defines a lot about what they are going to get from you. It won’t be wrong to say that welcome emails are the key to connecting with new subscribers and establishing a good relationship with them to keep them hooked to your business and content for a long time.

The impression left by your welcome message has a lot to do with your customers’ first purchase decisions. It marks the beginning of a bond between your brand and your customers.

What Is Welcome Email?

The first email your subscribers get right after subscribing to your brand is a welcome email. It allows you to introduce yourself and inspire your customers to stay connected with your brand.

Since a welcome email makes the first impression on your subscribers, it holds great importance for your business and thus must be designed meticulously to serve its purpose. To help you ensure that we have here some of the most effective welcome email campaign examples.

11 Effective Welcome Email Examples

We have gathered 11 best welcome email examples for you, all of which have proven to be highly effective for various businesses over time. You can choose any one of them that you find appropriate for your business and effective to hook your customers to look forward to getting further content from you.

1. Warm Welcome To Your New Customers

Your welcome message for new subscribers can contribute to building their trust in your brand. It also gives them the impression that you are always present for them no matter what and none of their queries will go unanswered. This trust ultimately improves your sales.

Let’s take the example of Sephora’s welcome email. It says


It’s nice to meet you

Now you’re on the list. You’ll be the first to know about new arrivals, sales and much more”

2. Give A First Great Positive Impression

Create a positive relationship with your subscribers by congratulating them on their decision to join you. The email of felicitation makes them feel part of something worthwhile, and the optimistic feeling increases the chances of your receivers making a purchase from your store.

For example, let’s take a look at Topman’s welcome email.


You’ve just made one of the wisest decisions you’ll ever make….

Well maybe for today”

3. Support Your Customers By Providing Free Shipping

Your welcome emails are the perfect place to advertise an incentive, like a free delivery service. For your new subscribers, having to pay for delivery might be a purchase obstacle. Removing this obstacle could encourage them to buy.

Urban Outfitters has shown the perfect example of this type of welcome emails.


Make way for exclusive offers.


On your first order over $100, with the code HEY100”

4. With Your Welcome Email, Establish Authority

By communicating the progress of your company while encouraging new subscribers to learn more, welcome emails create authority. Let’s look at Casper’s welcome email.

“Hello, Dreamer!

Welcome to a world of better sleep. We can’t wait for you to get to know us and our award-winning products. Together, we can make bedtime the very best time.”

5. Create A Strong Connection

If your first email to new subscribers contains strong content that strengthens your relationship, it will help customers feel comfortable with your company. Here Heavenly’s welcome email as an example.

“Hi Friend,

Welcome, we are delighted to have you on board.

My sister and I started this company a few years ago because we believe that everyone deserves to have a beautiful home and that design should be affordable and easy.

If you have any questions, please let us know.

-Lee Mayer, CEO”

6. Catch The Audience With Providing Offers

Offering discounts is the best technique to catch your new subscribers’ attention right from the first email. It will encourage them to purchase from your brand and actively connect with your business for more offers.The Knockaround Roots -a sunglass brand, offers a 15% discount on the first purchase.

7. Boost Your Brand Image

By adding visual interest, the welcome email can serve as the best means of visual profile improvement for fashion brands. Fossil -a famous American fashion designing brandhas used an interesting collage -referring to history to describe its profile.

8. Create Strong Content

Along with interesting graphics, you need to have strong content. Also, remember, images are not necessary every time as some people appreciate informative content more than graphics. NextDoor takes a clear, descriptive,and efficient welcome email approach by creating strong content.

9. Makes Your Audience Feel Special

To keep your subscribers connected to your brand from day one, incorporate your VIP or loyalty regime in your welcome text which serves as the perfect way to turn clients into brand advocates.

Jersey Beauty Company welcomed its new subscribers by giving its VIP scheme i.e. their new perfume, which served as a stylish push in their welcome email.

10. Helps Them To Explore About You More

Often new subscribers don’t know much about you. take your welcome email as a chance to give them a tour of your company. Show them different means they can find you through like Facebook, Instagram, etc. Make sure to add a link to your website. It will help them to learn more about your company.

Innocent -a UK-based juice and smoothies producing company, sends its users all the details in their welcome email, including Facebook, Instagram, Twitter, website, phone numbers, and much more.

11. Introduce Key Product Lines

Your welcome email is the best way for the recipients to expose to key product lines that may concern them. LEGO adorably displays its production lines in its welcome email that makes subscribers want to explore more about its products.


Welcome emails are as important as any other email you send to your subscribers. They serve as an excellent chance of strengthening your relationship with your customers. In order to stay away from the unsubscribe button, you will need to win a spot in subscriber’s inboxes and get them to feel special. Set the right standards for your contacts and give them all possible reasons to come back.

For a more personalized welcome message you can try CBT mass Email Sender. It is a bulk emailing software that offers amazing welcome messages to entertain and attract new subscribers for a long term relationship.

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